Indie and traditional
Basic | Intermediate | Advanced
Launching a book is the most exciting moment in an author’s journey, but it’s also the scariest. You only really appreciate the sheer scale of the competition facing you when you’re getting ready to launch your book into the world.
And launch is confusing too. There are so many strategies out there, but which one is right for you? You can easily feel that you have to do everything – which is impossible – so you end up feeling like a failure before you even start.
So let’s make things clear and simple. We’re going to show you four strategies. They are:
- New author (first book launch)
- Intermediate author (third book launch)
- Advanced author (tenth book launch, let’s say)
- Traditionally published author
Obviously, these strategies are guidelines only. If you have specific assets (a well-listened to podcast, for example), then you’re going to make use of them, no matter where you are in your publishing journey.
Likewise, you have skills and preferences and those need to play a part too. If you just hate tech, you probably aren’t going to get heavily involved in advertising. If you’re great on social media, you’re going to want to be active there. And so on.
In short, what follows is a set of guidelines for you to adapt around who you are. If you don’t follow one exact recipe in what follows, that’s not you being dumb. That’s you intelligently adapting an approach around your specific needs.
Oh, and yes, I know you want to plunge straight in here, but don’t.
The single thing which will most determine the success or failure of your book is the quality of your preparation.
If you’re so impatient to get to launch that you’ve rushed your cover, or your text, or any of the other essentials, you’ll simply be leaving a big fat heap of money on the table for someone else to pick up.
Think of launch as a bucket where you are trying to scoop up as many readers, fans, sales and reviews as possible. If you don’t make damn sure that bucket is sealed and watertight before you start, you are going to leak readers like crazy. You can work like seven devils and still not be rewarded for all your effort.
So before we get to your launch plans, we’re going to run you through a checklist. If you’re solid on all those bullet points, then please proceed to launch. If you’re wobbly on some of the checklist items, then fix those things before doing anything else.
Preparation: it’s boring, but it matters.