Publishing direct via Kindle is increasingly becoming a sensible option for new writers. Guest author and blogger, Tim O’Rourke, succeeded in becoming a #1 bestseller within his category by taking that exact route. In just four months, he has sold 40,000 books after manuscript feedback from us, and sales are still increasing. Here is his story.
My name is Tim O’Rourke. Recently my ebooks have really taken off, and on this blog, I’m going to tell you how I did it – what I’m discovering – and how you can do it, too.
I’ve only been self-publishing my books for the last ten months. If I really think about it though, that short space of time has been tough, fun, exciting and sometimes surreal. Like many aspiring writers, over the years I’ve had my fair share of knock backs from agents and never got close to even getting any of my books in front of a publisher. But, I never stopped writing and that’s the most important thing. I kept on writing because I just loved doing it.
Last February I was bought a Kindle for my birthday. I didn’t want one as I loved books. I loved the feel of them, the smell of them and the noise of the pages being turned over. Nevertheless, I switched it on and started downloading and downloading and reading and reading and downloading and reading – you get the picture and rightly or wrongly, I haven’t bought a paper version of a book since.
In March, I happened across an article on the internet regarding self-publishing your own books onto the Kindle to be sold on Amazon. Intrigued by this and with a fair amount of hesitation (what if I didn’t sell any?) and the numerous articles on the internet telling you that you shouldn’t self-publish on the Kindle as it’s killing the publishing industry, and self-published authors on the Kindle are lucky if they sell more than 150 copies, and although Amazon offer an attractive 70% royalty programme, 70% of nothing (the amount of books you will sell) is still nothing, I thought I would give it a go. What did I have to lose? I would have been happy to sell 50 books as that meant I’d shared my stories with 50 more people than I had previously.
So with very little effort and totally free of charge, I uploaded my first book Doorways onto the Kindle, which meant it was available as an ebook on Amazon in the UK, US, Canada and Australia. The original cover was designed by a friend. The book was a fantasy adventure aimed at 14 – 16-year-old boys. I set the price low at 99 cents (77p). Why so low? Two reasons, I thought that as a self-published and unknown author it was more important for me to find a readership for my work than to make money. Secondly, I have two teenage sons who, believe it or not, have never walked into a music store and bought a CD. Every piece of music they buy, they download for 79p from the iTunes store. The Apps and games that they download are never more than £1.00. So, as I was aiming my book at a similar age group and my books were going to be downloadable, it made sense to me to set the price of my books at the same levels as equivalent media that my own children were downloading.
With my book on Amazon, I waited to see what would happen. Not a lot. After initial copies that were snapped up by friends and family, the book just kind of sat there. Undeterred, I uploaded another book that I had just finished writing. This book was called ‘Black Hill Farm, a psychological thriller with a paranormal twist aimed at the YA market (16 plus). Again, I got my friend to design a cover, and I uploaded to Amazon. This did a little better and I sold about 65 copies in the first few weeks and a few more copies of ‘Doorways. Pleased by my progress (hey, I was halfway to that magic 150 number!), I wrote a follow up book to Black Hill Farm called Andy’s Diary. I put this out about six weeks later and my sales crept up again and I think I sold about another 50 copies. (Happy days as I had passed the magic 150!)
The problem is, there are over 600,000 books available to download on the Kindle so how do I make mine stand out? I’m competing with books promoted by massive publishing houses – my books must compete with thousands of traditionally published books!