Guest author and blogger Laurence O’Bryan is a novelist with HarperCollins (more) but also a pioneer in the field of using social media for book promotion. His BooksGoSocial site offers a range of promotional tools to help (primarily) self-published books get noticed. Laurence also runs courses in how to make the most of social media.
Social media can be viewed as a series of puzzles. When, as a writer, you first start on social media it seems that everyone knows what you don’t. The mysteries of social media are revealed slowly as you browse and experiment and learn. This post will explore some important pieces of the social media puzzle, of relevance whether you’re new to social media or an old hand.
What Are The Goals Of Social Media Participation?
The first puzzle I’d like to explore is what are reasonable goals for social media participation? The reason this comes first, for me, is because how you answer this will affect every other social media action that you take.
If your goal is simply to increase sales of your books, then there will be a series of steps you need to take to build relationships with people who might be interested in reading or them.
This would, however, be a very restrictive and stunted use of social media. It would be like installing a telephone in your offices and only using it for sales calls.
Every aspect of your work can be impacted positively by social media, if you let it. Research, industry knowledge, motivation and planning can all be helped by social media tools, which allow you to connect with people, listen and communicate.
You can also use social media as a creative tool as well as for all the above. It allows you to express whatever you want; your love of Tolkien or photography or Proust or Joyce or whatever.
But you can use social media to build relationships too. Real relationships.