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A Complete Guide to Using a Pen Name

A Complete Guide to Using a Pen Name

Budding writers often ask whether they should use their real name or create a pen name.

The truth is pen names can be very handy. Whether you don’t want your boss to know that you spend your nights writing about peacocking lords and their throbbing members, or you don’t want your aunt Susan to find out she was the sole inspiration for your serial killer MC. Hey, it’s her fault for being a countryside taxidermist, right?

In this complete guide to using a pen name we will cover the many reasons authors might consider using pen names for their work, explain why it might be right for you, and how to pick a pen name of your very own. And check out our post on the pros and cons of using a pen name to help you decide if it’s the right move for you.

What is a Pen Name?

Simply put, a pen name is a pseudonym chosen by an author and used on their by-lines for their work. It’s also referred to as a Nom de Plume. Despite the words being French the expression originates from England, when the English failed to use the then common French expression Nom de Guerre (Name of War) which was used by the French at the time to describe pseudonyms. They later switched to using the catchier expression Nom de Plume (Name of Feather – as in a feathered quill).

Famous pen names include Lewis Carroll (Charles Lutwidge Dodgson), George Orwell (Eric Arthur Blair), Dr. Seuss (Theodor Seuss Geisel), Mark Twain (Samuel Clemens), and even the mighty Voltaire (Francois-Marie Arouet.)

Why Authors Use Pen Names

There are countless reasons authors may choose to write under pen names – from privacy concerns, legal reasons, or preferring the sound and visual aesthetics, to the desire to choose a pen name that will better appeal to their readers. The reasons can range from the obvious to the very specific.

In order to help you make your decision on whether or not you should use a pen name and how to use one, we will delve into the most common reasons pen names are used in the first place.

Privacy

Of all the uses pen names have, keeping your identity secret is probably the least useful. Yet, nonetheless, one of the most common.

Consider this, a book will flail and burn if not properly promoted, and since we know author promotion starts with your existing network, being completely secretive about your work will probably not do you any favours in the long run.

With that said, there are reasons authors would like to keep their identities secret from families, colleagues, and institutions. A few notable examples include stories inspired by true events or memoirs that depict toxic family members or dysfunctional family dynamics. Some authors may want to write about the domestic abuse they’ve experienced, but don’t want to write under their own name and have the work traced back to them.

Often people will choose pen names to retain privacy from their employers. Just because an employer can look you up on LinkedIn and Facebook doesn’t mean you want them to read your violent novels, or know that you write erotica, or have access to your dark poetry collections.

The truth is many authors retain their day jobs whilst simultaneously pursuing careers as authors and it makes sense to keep both worlds apart. Though the degree of anonymity you are able to retain is up for debate.

As we mentioned earlier, the success of a book depends heavily on marketing – basic requirements, such as author bios and author pictures, will still give you away – but you can still retain a degree of anonymity with employers and control what they see when they google you.

Pen names can also be beneficial if you are being critical of an employer or institution in your work. If you, for example, are on the police force but are writing about incompetent cops and corruption, you may wish to keep the two separate.

All in all, privacy plays a large role in people choosing to use pen names.

Change Gender

Female authors are (whether we like it or not) more popular in the romance genre, and male readers tend to buy more crime thrillers written by other men. This is of course all very outdated, but nonetheless factually accurate.

Of course, this won’t stop an author penning the book of their dreams – so those worried that the gendering of their name might affect their sales may opt for a unisex pen name, or a pen name with initials. Back in the mid-nineteenth century, when women weren’t as prolific in the world of writing, Mary Ann Evans wrote under the pseudonym George Eliot in order to be taken more seriously. And it worked!

Clashing Names

Some authors adopt pen names because their real names clash with, or are the same as, those of existing authors, actors, politicians or even people famous for a negative reason. Before setting off on your author career it’s probably a good idea to look at the viability of your name from a legal, practical, and even SEO standpoint (how easily Google can find you).

Something I realised only a year into my career was that Sylvester Stallone’s mother was named Jacqueline, which means I (Jacqueline Silvester) often have to contend with Rambo’s mom trumping my SEO. Of course, this isn’t going to affect my writing career too much, but if your name is similar or the same as someone with a lot of internet presence, you might want to consider a pen name. You especially don’t want your name to clash with an existing author or media personality, it will just cause unnecessary confusion and you will be fighting an uphill SEO battle.

using a pen name

Genre

It’s common for authors to pick pen names or alter their current name (i.e add an initial or swap to a maiden name or deviation) when switching genres. As an author you build a personal brand, and (hopefully) a loyal following. A readership will have expectations about what sort of work you release. So if you have a following that has read your last six quirky romance books and suddenly you release a bloody psychological thriller, they might be put off and lose faith in your brand. This is especially true if you’re making a massive leap in genre (erotica to middle grade, for instance) in which case it’s vital you change your author name. You certainly don’t want readers to be confused or auto-buy your books, or for a child who has loved your kids’ mermaid stories to end up getting a hold of your much more…umm… 18+ mermaid content.

Another thing to consider is that authors often choose names that suit their genre. Names in children’s literature tend to be easy to pronounce, light and airy, with an air of magic or mystery. For example, the famous pen name Lewis Carroll sounds more delightful than his birth name Charles Lutwidge Dodgson, and Lemony Snicket (author of A Series of Unfortunate Events) sounds more whimsical and adventurous than Daniel Handler. Consider creating a new, more fitting, pen name when switching genres.

Aesthetical Preference

Some people simply don’t like their name and don’t think it will look good on the cover of a book, or the by-line of a heart-breaking poem. Sometimes authors want something with more flare, or a less common name. We can’t all have Kris Jenner’s foresight and be born into a family with perfectly trademarkable names peppered with alliteration, like the Kardashian clan. And we can’t all be born with a perfect sounding name like Stephen King. Although even King resorted to using a pen name (Richard Brachman) when he realised his incredible output required two names instead of one, so he chose a separate name for his more twisted work.

Author Output and Co-Writing

Speaking of Stephen King, in trade publishing authors are generally expected to release one book a year (it takes a long time for trade publishing to market and position all their books), so if your output exceeds that you may choose to use a different pen name so you can churn out more work. Stephen King did it, and so does Sophie Kinsella (who also writes under the pen name Madeline Wickham) because trade publishers will very rarely publish and market multiple books a year under one name.

Co-authors will often choose to co-write under one joint pen name too. It simplifies marketing and PR, plus one cohesive name on the cover instead of both names means their new work won’t be mistaken for their previous solo backlist.

How to Choose a Pen Name

As outlined above if privacy is a concern, or if you would like to distance parts of your life from your work, a pen name could be just the ticket. If you don’t like the way your name looks on a book, or if you don’t think it’s easy to remember or pronounce, or if you think you’ll be fighting an uphill battle with SEO, you should opt for a pen name. Whatever your reason (you don’t even need one), here are some ways to help you pick a pen name.

Did you know, like with any other trends, there are trends for author names in your genre?

Romance novelists, for instance, often choose names with a romantic flare. When choosing a joint pen name for our paranormal romance series Blood Web Chronicles, my co-author and I landed on Caedis Knight. ‘Caedis’ means ‘slaughter and bloodshed.’ We write romance, and the name sounds quite modern with a heroic surname, but we also wanted to make it clear we write dark paranormal romance. Had we opted to write more floral country romance, then a name like Rose Delacourt would have been a better fit. Or had it been BDSM erotica, we may have opted for Scarlett Pane. Yes, this pen name game is a lot of fun!

The first step of choosing the perfect pen name is research. Go to a bookshop (or go online) and browse your intended genre. See what trends you see in the way names look and sound. Examine the names in depth. What are their genders? Do they use full names or initials? Is there anything distinctive about the chosen names? Who is your target audience and what would they like? Ask yourself what sort of name your target audience would find memorable?

When you have a shortlist, choose a name that’s easy to spell and pronounce. Make sure it’s not already used and isn’t associated with anything bad (e.g. Fred West). Check the name’s SEO viability; are you competing against the name of a popular brand? For example, Kath Kidson might sound like a great pen name but, because of the brand, you would be crazy to use it. Even if it’s your actual name. Also check whether the URL is already owned. Having your author name as your website is ideal, so if you get to choose your name choose one where the domain name isn’t already taken.

Once you’ve completed all your research, start putting pen to paper and get brainstorming!

In Conclusion

Picking a pen name is a very personal choice, but one you can approach freely and confidently knowing that countless authors have chosen this route. Remember that a pen name is akin to a stage name – it serves a purpose and that purpose can be whatever you want it to be. Consider your genre first, your personal privacy preferences, the aesthetic appeal of your name, and make sure to check it for SEO, legal issues, commonality, and genre appeal.

Lastly, make sure that you absolutely love it – because if things go well, your author name will be everywhere!

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