April 2025 – Jericho Writers
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Five steps to banish impostor syndrome forever

Do you struggle to silence the voice in your head that asks: 'Who are you to call yourself a writer?' or 'Who d'you think you are, spending precious time on a project that's bound to go nowhere?' You're far from alone. All authors - published and unpublished - struggle to shut this voice up from time to time. Rosie Fiore is an editor, mentor, the author of eight novels and a tutor on both our Novel Writing Course and Ultimate Novel Writing Programme. Here, she shares her top tips for banishing impostor syndrome for good... 

How do you answer that dreaded question, “What do you do?”

“I’m an author.”

“I’m a writer.”

“I'm an aspiring writer.”

“I’m trying to write.”

“I write a bit in my spare time.”

It can be difficult to name ourselves as writers: to take pride in our work and our achievements and to keep our courage up. Writing is lonely and tough, and sometimes it’s hard to persuade yourself to keep going.

As a writer, I bear the scars of failure and indifference, and I’ve done my share of staring into the long dark night of the soul. I’ve also mentored hundreds of writers who face the fear every day. So, here are five things I tell them (and try to tell myself).

1. There is no magic threshold

What’s that insistent little voice in your head saying? Mine says things like: “Call yourself a writer? You haven’t published anything / finished anything / written anything good.”

When I started running, the same voice told me I couldn’t call myself a runner because I hadn’t run a marathon / half marathon / 10k, and I wasn’t very fast. I am here to tell you that this is nonsense, in both cases.

Of course I'm a runner, even though I am only running a slow few miles. And if you’re writing, you’re a writer.

You’re doing the work. It isn’t an exclusive club. You’re not aspiring, unpublished or trying. You’re a writer. Own it.

2. Get yourself some cheerleaders

Sometimes, your courage will fail you. You will look at the words on the page (or the lack thereof) and think that you can’t do this.

You will need someone else to tell you that you can. Maybe that will be your significant other / mum / child/ best friend. But if not, you need writing buddies - so find your people.

Join a writing group, in person or online. Do a course. Look on the Jericho Writers Townhouse. Other writers will cheer you on, and by supporting them in return you will learn and gain so much.

3. Back yourself

Oh, this one is difficult. I did a playwriting course once and the teacher, John Donnelly (a fantastic playwright), said these two words. “Back yourself.”

My mind instantly rebelled and that insistent little voice spoke up. “You’re rubbish,” it said. “Lazy, undisciplined, not very good. Why would anyone back you, least of all yourself?”

“How do you talk to yourself?” John asked, as if he could hear my inner voice. “Would you talk to anyone else like that? Don’t speak like that to the person you need most in the world.”

I have a tiny post-it by my desk now that says, “Back yourself.” And when the ugly voice surfaces, I try to remember to look at it.

4. Celebrate the small wins

Celebrate the big wins. Hell, celebrate ALL the wins.

You finished a draft? Take a walk in the park. You revised that tricky scene? Cup of tea and a biscuit. Someone asked for a full manuscript? Well, that’s worth a dinner with friends!

I have a special dance I perform every 10,000 words (my family loves it and doesn’t roll their eyes, honest!).

Don’t wait for some mythical future date when you achieve all your goals. Try to make every step of the process joyful.

5. Bum in chair, fingers on keyboard

If doubt creeps in, keep going. If you think it’s rubbish, keep going. If you want to scrap it all and give up, keep going.

Nothing silences that insistent, ugly inner voice like the clatter of typing.

And remember:

“People saying: “It can’t be done,” are always being interrupted by somebody doing it.” – Puck magazine, 1903.

The challenge of telling the truth in creative non-fiction

What it’s like to write for a digital-first publisher

Julie Hartley, a Canada-based writer of historical fiction, shares her experience of writing for Bookouture.

When I submitted my first novel to Bookouture, a division of Hachette UK, I wasn't fully aware of the difference between digital-first and traditional publishers. I had published three books with independent presses, and I was seeking an agent in the hope that my next novel might find a more global readership. Then, I stumbled on the Bookouture website. I was delighted to see that you could submit to them unagented, and I sent off my manuscript at once.

From submission to publication

The novel I submitted to Bookouture was historical fiction set in occupied France in 1942, and I heard back from them within only a couple of weeks. The acquisitions editor felt the novel was not a fit for their lists, but on the strength of the manuscript she asked if I might be interested in writing something set in England during World War Two. Thrilled, I sent them several synopses, and they selected the two with the strongest hooks.

Publishing companies survive because they know how to sell books, and a strong hook is critical. My first novel for Bookouture, Her Secret Soldier, is about a lonely young woman who discovers an injured German spy in the ancient forest behind her home. She feels compelled to help him, but in doing so risks becoming a traitor to her country. My second novel, The Promise She Made, is about a feisty young girl in 1940 who, desperate to keep her younger sister safe from the Luftwaffe bombs, books passage for them both to Canada against the wishes of her family. Their ship is torpedoed by the Germans in the middle of the Atlantic, with heavy loss of life. A novel must have a strong hook for a publisher to sell it, and my experience with Bookouture taught me digital publishers are no exception.

After several emails and meetings, I received a contract to write both novels. I hadn’t thought such things still happened! However, a shock awaited me when I read the contract. The first novel was to be delivered in just three months.

Digital-first publishers are not a fit for every writer

Writers working with digital publishers often publish two or three books a year, building a brand and a following of loyal readers. Initially I found this pace daunting, but quickly discovered that I absolutely loved it. Writing to a tight deadline means beginning with a detailed plan, at least for me. I brushed up on five act structure and expanded the first synopsis into acts, then chapters, and finally scenes before beginning the first draft.

Every morning for eight weeks I wrote from 5am to 9am and, despite working full time, finished the novel with a week to spare. Meeting a tight deadline meant changing how I worked in other ways, too. My first draft is always handwritten, but there wasn’t time to type in the second draft as I might usually have done, so I tried talk to text. To my surprise, this had a positive impact on my manuscript, since the musicality of a sentence is much more apparent when it is read out loud.

Tight deadlines wouldn’t work for all writers, but I discovered that immersion in the lives of my characters day after day was something I really enjoyed – along with the knowledge that, for the first time, I was writing something that would definitely be published.

A good editor can make or break an experience with a publisher, digital or otherwise

I'm fortunate enough to have a fabulous editor at Bookouture. She is quick to spot structural issues in a manuscript, which is what you need when the deadline is tight – but she is also kind, and she sees the editorial process as a dialogue.  I had initially wondered if the tight publication schedule of a digital-first publisher might mean hasty editing, but this was not the case. My experience with Bookouture has been nothing but positive.

The pros and cons of working with a digital-first publisher

With a traditional publisher it can take years to grow your novel from hook to book, but with a digital publisher the journey is much quicker. In addition, many digital publishers accept submissions from unagented writers. These were both huge positives for me. On the flip side, working with a digital publisher means you don’t see your books in shops, at least initially – something that might be an important consideration for some writers.

It's difficult to say what the future of digital-first publishing will be in an industry that is ever-changing, but for now at least, digital publishers offer writers an additional route to publication – and at a time when it can seem harder than ever before to succeed creatively, this is surely a good thing.

Julie Hartley is the author of two historical novels, both released by Bookouture. She lives in Toronto, Canada where she runs creative writing classes for teens and retreats for adults. You can find Julie's latest novel here. You can also find out more about Julie and her books on her website, and stay up to date with her latest releases via Facebook and Instagram.

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