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Videos

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How to Plot The Ending of a Novel

How to Plot The Ending of a Novel

In this session (filmed live in London) Jeremy Sheldon flips the standard plotting conversation on its head; he focusses on how you can improve your plotting by focussing on the ending of your novel where the action happens), rather than the opening. You’ll learn how to hook the reader all the way through to the very last page and ensure that your novel really packs a punch. What’s more, you’ll find that the arduous process of building your plot feels simpler, cleaner and more natural.
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How To Stop Writing Boring Scenes

How To Stop Writing Boring Scenes

Every book will have places where the text just feels heavy with exposition, backstory or factual download. Once you’ve reduced these scenes down to the barest minimum, this short film tells you what to do next.
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Creating Tension And Pace In Your Writing

Creating Tension And Pace In Your Writing

Filmed live at the Festival of Writing 2018, Eve Seymour shares her tips as a top crime and thriller writer on how to inject pace into your writing. An ideal masterclass for anyone experiencing a soggy middle!
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Cross Promotions

Cross Promotions

Collaboration and cross-promotion between authors is an extremely useful and simple way to reach larger audiences. Learn more about it in this video tutorial from the Bonus module: Turbo-charging your Sales.
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Dealing With Problem Characters

Dealing With Problem Characters

Filmed live at the Festival of Writing 2018, Rebecca Horsfall teaches us how to bring our characters to life. She also looks at the times when characters cause us problems and teaches us the questions we can ask to ensure they have purpose in our plots.
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Dean Crawford’s Self-Publishing Success Masterclass

Dean Crawford’s Self-Publishing Success Masterclass

Part of a series of sessions filmed live at the self-publishing day event in London. This is Dean’s candidly told story, with screengrabs demonstrating just how much better things have become since he took control of his own career. Dean gives you advice based on the knowledge he’s picked up along the way. This session includes a Q&A at the end.
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Do You Need A Literary Agent?

Do You Need A Literary Agent?

Many writers worry about whether they need an agent and how much the agent will do for them. This video tutorial from the Get an Agent module will help you analyse if you will need an agent for your manuscript.
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eBooks Vs Paperbacks

eBooks Vs Paperbacks

Much debate is held over the merits of eBooks vs Paperbacks. Learn what exactly the differences are, how to format an eBook and how to publish in print in this video tutorial from the Your Book module.
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eBook Pricing Guide

eBook Pricing Guide

Gain greater insight into the pricing of eBooks and how to price your book and your series, and the pros and cons of ‘perma-free’. This video tutorial is from the Paid Launch module.
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Email Marketing

Email Marketing

Gain insight into email marketing and how you can use it to sell your book. This video tutorial is part of the Bonus module: Turbo-charging your Sales.
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Essential Character Building Masterclass

Essential Character Building Masterclass

In this session (filmed live in London) Allie Spencer discusses the tricky topic of characterization. Characters matter intensely, because it is through them that readers choose whether to engage with your story and bond with your writing. By the end of this class, you’ll have all the tools you need to inject your characters with a little more ‘oomph’ and really bring them to life for readers.
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Essential Self-Publishing Basics

Essential Self-Publishing Basics

Part of a series of sessions filmed live at the self-publishing day event in London. This is a massive two-hour video that delivers a huge data-dump on how to self-publish your work and do it incredibly well. The agenda includes: How to create your ebook How to build a high-converting Amazon page How to build a mailing list How to seed your mailing list with names How to launch your book The talk is heavily slide-driven, so effectively the video takes notes for you. If you follow the advice in this talk, you’ll be well on your way to building a happy, successful and well-engineered self-pub career. Good luck!
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Facebook Ads: Implementation

Facebook Ads: Implementation

Once you have your Facebook ad strategy, you can now learn how to implement it using this video tutorial from the Bonus module: Turbo-charging your Sales.
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Facebook Ads: Strategy

Facebook Ads: Strategy

Develop your strategy for advertising on Facebook, including learning about the principles and dangers, common Facebook ad tactics and how to tailor those to your book. This video tutorial is part of the Bonus module: Turbo-charging your Sales.
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Facebook Ads: Testing & Management

Facebook Ads: Testing & Management

Learn how to test your Facebook advertisements before they go live and how to manage them from then on. This video tutorial is part of the Bonus module: Turbo-charging your Sales.
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Film & TV Deals

Film & TV Deals

It is many a writer’s dream to see their work portrayed on the screen. This video tutorial from the Get Published module gives you what you need to know about Film and TV deals.
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Finalising Your Manuscript Before Sending To Agents

Finalising Your Manuscript Before Sending To Agents

Your manuscript is the heart of what you’ll be sending to agents, so it is vital it gives the right impression. Learn how to finalise a quality manuscript in this video tutorial from the Get an Agent module.
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Finalising Your Text

Finalising Your Text

It is vital to get your text right and have it look professional and appealing. Learn exactly how to do that in this video tutorial from the Your Book module.
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Free Launch: Overview

Free Launch: Overview

This video is an overview of the Free Launch module. The module discusses why it makes sense to launch for free before you seek a paying readership. It also looks at how to secure a good number of well-targeted readers for your free book launch and how to take care of them once you have them.
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Friday Night Live 2019

Friday Night Live 2019

Writers have walked away from previous Friday Night Live events with offers of representation. In this special event from the 2019 Festival of Writing, we hear from all shortlisted writers as they read their opening page to an eager audience and literary agent judges. Who will take the crown this year?
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Auditing Your Sales Pathway

Auditing Your Sales Pathway

Part of a series of sessions filmed live at the self-publishing day event in London. If you’re daunted by having to compete with the biggest names in publishing don’t be. Here we take a look at how a massive publisher handles online marketing for one of the biggest thriller authors in the world. (Answer: not terribly well.) And we contrast that with how ordinary authors can achieve an outstanding sales path for their readers. Ensuring that you handle the different elements of your own sales pathway effectively will make a massive difference to your own sales success. Session includes closing Q&A
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Author Platform: Working With Your Publisher

Author Platform: Working With Your Publisher

While many publishers may be happy with the work you have done in building your own platform, there may be some that push back. Learn how to work with your publisher and ensure you don’t run into such issues in this video tutorial from the Build your Brand module.
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Beginnings and Endings

Beginnings and Endings

Join Cathy Bramley as she pulls apart the key ingredients for a novel beginning that will introduce your readers to your world, and keep them wanting to read on. She’ll also reveal the key ingredients for a happy ending for your readers whether that be the same for your characters or not! This masterclass also contains information on getting an agent from Hayley Steed.
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Behind-The-Scenes At Orion – Part One

Behind-The-Scenes At Orion – Part One

What happens after you get an agent? In part one of this exclusive Feature film, we follow the process of a book as it goes through submission, acquisition, and editing. Orion books is part of Hachette one of the largest publishers in the world. We were granted behind-the-scenes access to their flagship London offices to chat to the people who make traditionally-published books happen. Join debut author Sarah Juckes, as she chats to Holly Harley (Senior Editor, W&N, non-fiction), Harriet Bourton (Publisher, Orion Fiction), Rebecca Grey (Head of Fiction Publicity), Mark Stay (Online Key Accounts Director), Paul Bulos (Contracts Director), Francesca Pathak (Commissioning Editor, Orion Fiction), and Emma Smith, (Commissioning Editor, Trapeze, Non-Fiction). As well as discovering what editors are really looking for when they acquire a new book, we also find out how much say the sales and marketing teams have in acquisition; what’s expected of an author in their edits; what a standard publishing contract looks like and much, much more. This is an extra-special film aimed at writers at all stages of their career. If you’re thinking about traditionally publishing, this is not a film to miss. Remember the entire two-part film is FREE for members of Jericho Writers. See below for a ten-minute teaser of this video.
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Behind-The-Scenes At Orion – Part Two

Behind-The-Scenes At Orion – Part Two

What happens when you get a traditional publishing deal? In part two of this exclusive Feature film, we follow the process of a book as it goes through production, audiobook creation, cover design, publicity, marketing, rights and sales. Orion books is part of Hachette one of the largest publishers in the world. We were granted behind-the-scenes access to their flagship London offices to chat to the people who make traditionally-published books happen. Join debut author Sarah Juckes, as she chats to Katie Horrocks (Deputy Production Manager), Paul Stark (Senior Audio Manager), Lucie Stericker (Group Creative Director), Rebecca Grey (Head of Fiction Publicity), Cait Davies (Senior Marketing Manager), Krystyna Kujawinska (Foreign Rights Director) and Mark Stay (Online Key Accounts Director). As well as discovering how much marketing and publicity a debut author can expect to receive, we also find out how eBook and Print book files differ in production; how audiobooks are one of the fastest growing markets in publishing right now; how sales of rights work and the input retailers such as Amazon will have on your book. This is an extra-special film aimed at writers at all stages of their career. If you’re thinking about traditionally publishing, this is not a film to miss.
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Bite-Sized Marketing

Bite-Sized Marketing

In this film, Harry Bingham discusses the things an independent author can do to market their book in a digital arena, by targeting small groups.
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Book Covers For Indie Authors

Book Covers For Indie Authors

Covers are important in catching the eye of potential readers. Learn what you want from a cover and how to commission one in this video tutorial from the Your Book module.
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Bookbub Ads

Bookbub Ads

Develop your knowledge of how and when to use Bookbub ads in the marketing of your book. This video tutorial is part of the Bonus module: Turbo-charging your Sales.
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Bookbub And Its Sisters

Bookbub And Its Sisters

Learn how to make the most of Bookbub and other free book promo sites in this video tutorial, which is part of the Bonus module: Turbo-charging your Sales.
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Bringing Characters To Life

Bringing Characters To Life

Building characters is key to writing compelling stories. Drawing your character out on paper can add depth and bring your characters to life. This short film gives you tips on how to sketch your characters to bring them to life.
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Build Your Trad Author Brand Overview

Build Your Trad Author Brand Overview

This video is an overview of the Build your Brand module. The modern author needs to take control of their own career, and build their own direct connection with their readers. That’s easy to do and doesn’t involve a lot of pushy selling on social media. This module teaches you the tricks that will support your career for years to come.
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Cathy Bramley’s Keynote Address

Cathy Bramley’s Keynote Address

Join bestselling romantic comedy author Cathy Bramley for this inspirational closing keynote with Debi Alper. Cathy came to the Festival of Writing in 2013 having just self-published her first book. Six years later, she’s joined on stage by the editor who helped her after landing a literary agent, a publishing deal and successfully publishing twelve books to date. This inspirational keynote proves that you never do know what success is waiting around the corner.
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Character Appearances

Character Appearances

Make your characters instantly memorable using this video tutorial from the Characterisation module which looks at how to build the appearances of characters. We also encounter foreshadowing, a hugely adaptable technique that will add richness throughout your work.
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Choose The Right Literary Agent

Choose The Right Literary Agent

Your literary agent will be your first introduction to the world of publishing, so it’s an important relationship to get right. In this film, literary agent Laura Williams discusses how you can make the right choice for you and your writing career.
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Clichés And How To Kill Them

Clichés And How To Kill Them

Learn how to identify and remove clichés from your prose and make it professional, clean and high quality using this video tutorial from the Prose Style module.
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Commercial Fiction Masterclass

Commercial Fiction Masterclass

Commercial Fiction is a broad term for books that people enjoy’. In this special masterclass, we learn how to write commercially from a Big 5 publisher Kimberley Young, from HarperCollins. Kimberley is behind some of the biggest books of last year, so get your pens at the ready there’s a lot to learn.
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Commissioning Editor Keynote Panel

Commissioning Editor Keynote Panel

This panel gathers three top commissioning editors from three different publishers a ‘Big 5’ (Transworld); an ‘Independent’ (Granta) and a curveball (Amazon Publishing UK). This engaging sessions looks at the similarities and differences between the three publishers and asks what the author experience is like for each.
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Contracts, Income & Payments

Contracts, Income & Payments

Learn exactly what contracts will bind both you and the publisher to, while also gaining insight into how income and payments work in the literary world. This video tutorial is from the Get Published module.
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Copyright

Copyright

Learn to traverse the muddy waters of copyright and exactly what you do and don’t need in this video tutorial from the Get an Agent module.
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Cover Design At A Publisher

Cover Design At A Publisher

The design of your cover creates a bridge between your writing and the publisher’s marketing and sales team. Learn the best design tips for your cover in this video tutorial from the Get Published module.
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Advanced Dialogue Masterclass – Part Two

Advanced Dialogue Masterclass – Part Two

Filmed live at the Festival of Writing 2018, the second part of James Law’s engaging mini-course looks at the work of new writers and gives critical feedback on dialogue extracts, so they can be improved.
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After You’ve Finished Your Draft

After You’ve Finished Your Draft

This final module walks you through the whole business of putting together and self-editing your work after you have finished your draft. This video tutorial is from the Putting it all together module.
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Amazon Ads: Advanced

Amazon Ads: Advanced

Learn how to use AMS ads, and why these are likely to work for you in this video tutorial from the Bonus module: Turbo-charging your Sales.
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Amazon Ads: Basic

Amazon Ads: Basic

Learn the basics of advertising on Amazon and the guidelines you will need to follow in this video tutorial from the Bonus module: Turbo-charging your Sales.
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Amazon Categories And Keywords

Amazon Categories And Keywords

Keywords and categories are important in communicating to potential readers what they will get from your book. Learn more about what keywords to use and how to categorise your book in this video tutorial from the Your Amazon Page module.
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Amazon: Your Selling Options

Amazon: Your Selling Options

Learn about your selling options and analyse whether to make your book exclusive to Amazon or to distribute it more wholesale in this video tutorial from the Paid Launch module.
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An Agent’s Tips on Tension-Building

An Agent’s Tips on Tension-Building

Tension in a story is what makes a reader want to turn the page. In this film, literary agent Laura Williams explains how you can create it from the very beginning of your book.
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Ask The Industry: Biggest Change In Publishing

Ask The Industry: Biggest Change In Publishing

Listen to expert industry insight into the biggest changes in publishing in recent years. This video tutorial is from the Get Published module.
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Ask The Industry: Build Your Ultimate Novel

Ask The Industry: Build Your Ultimate Novel

Many writers want to be able to build their ultimate novel. But how might you go about that? Listen to advice from the industry in this video tutorial from the Get an Agent module.
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Ask The Industry: Non-Fiction Opening Pages

Ask The Industry: Non-Fiction Opening Pages

As ever, non-fiction is a different beast to fiction. Listen to the takes of industry professionals on the opening pages of non-fiction literature in this video tutorial from the Get an Agent module.
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