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Videos

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How To Create A Book Cover

How To Create A Book Cover

Part of a series of sessions filmed live at the self-publishing day event in London. There’s no question that a strong cover is essential to success on Amazon, but commissioning that cover can be surprisingly hard. David Gaughran talks about how to go about getting the right cover for your book, and shows examples of great and not-so-great covers. Also featuring Alex Walker, a professional book cover designer.
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How To Market Your Book

How To Market Your Book

Part of a series of sessions filmed live at the self-publishing day event in London. David Gaughran has managed some huge ad campaigns for major authors and has a ton of experience in how to make best use of those scarce advertising dollars. Here, he sets out a simple, intermediate and advanced plan for an ad campaign, aimed at generating huge immediate sales . . . while also boosting the crucial longer-term income which arises from popularity-driven book sales and KU page reads.
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Dean Crawford’s Self-Publishing Success Masterclass

Dean Crawford’s Self-Publishing Success Masterclass

Part of a series of sessions filmed live at the self-publishing day event in London. This is Dean’s candidly told story, with screengrabs demonstrating just how much better things have become since he took control of his own career. Dean gives you advice based on the knowledge he’s picked up along the way. This session includes a Q&A at the end.
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Essential Self-Publishing Basics

Essential Self-Publishing Basics

Part of a series of sessions filmed live at the self-publishing day event in London. This is a massive two-hour video that delivers a huge data-dump on how to self-publish your work and do it incredibly well. The agenda includes: How to create your ebook How to build a high-converting Amazon page How to build a mailing list How to seed your mailing list with names How to launch your book The talk is heavily slide-driven, so effectively the video takes notes for you. If you follow the advice in this talk, you’ll be well on your way to building a happy, successful and well-engineered self-pub career. Good luck!
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Auditing Your Sales Pathway

Auditing Your Sales Pathway

Part of a series of sessions filmed live at the self-publishing day event in London. If you’re daunted by having to compete with the biggest names in publishing don’t be. Here we take a look at how a massive publisher handles online marketing for one of the biggest thriller authors in the world. (Answer: not terribly well.) And we contrast that with how ordinary authors can achieve an outstanding sales path for their readers. Ensuring that you handle the different elements of your own sales pathway effectively will make a massive difference to your own sales success. Session includes closing Q&A
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