Jericho Writers
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Should An Author Write For The Market?

Should An Author Write For The Market?

Publishers are experts in audience and readership they have to be to do their job. But how much should a writer consider audience and readership? Can it help in the writing or is it best to stay in your bubble? As a professional marketer of books, and as a multi-published author, I look at the view from both sides of the aisle.
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