Jericho Writers
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Videos

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Build an Audience and Run Your Own Campaign with Anna Caig

Build an Audience and Run Your Own Campaign with Anna Caig

An audience of engaged readers can be just one campaign away. This session covers the solid marketing principles you need to know, as well as how to apply these in the real world to reach people who will love your books through the right channels and with effective content.
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Marketing Without A Budget with Kristina Adams

Marketing Without A Budget with Kristina Adams

In this workshop, we look at the different ways you can market your book – without spending a penny. We explore if you should bother with blogging, the right – and wrong – ways to use social media, and how to engage with your audience using an email list.
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Publicity And Marketing At A Publisher

Publicity And Marketing At A Publisher

This video tutorial is from the Get published module. Don’t think that securing a publisher means that your job is done. On the contrary, you need to be active and intelligent in securing the right outcomes for your career, and this module tells you just how to do it.
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How To Market Your Book

How To Market Your Book

Part of a series of sessions filmed live at the self-publishing day event in London. David Gaughran has managed some huge ad campaigns for major authors and has a ton of experience in how to make best use of those scarce advertising dollars. Here, he sets out a simple, intermediate and advanced plan for an ad campaign, aimed at generating huge immediate sales . . . while also boosting the crucial longer-term income which arises from popularity-driven book sales and KU page reads.
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Author Platform: Working With Your Publisher

Author Platform: Working With Your Publisher

This video tutorial is from the Build your brand module. The modern author needs to take control of their own career, and build their own direct connection with their readers. That’s easy to do and doesn’t involve a lot of pushy selling on social media. This module teaches you the tricks that will support your career for years to come.
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Bite-Sized Marketing

Bite-Sized Marketing

In this film, Harry Bingham discusses the things an independent author can do to market their book in a digital arena, by targeting small groups.
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