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Videos

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Conclusion and Next Steps

Conclusion and Next Steps

In the final video of this course, Nicholas Erik wraps up everything we’ve learned in the Amazon Ads Video Course and discusses where to find more help from here.
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Manage, track and refine your Amazon Ads

Manage, track and refine your Amazon Ads

In the tenth module of this course, Nicholas Erik give us some tips on putting all your learning so far into action. You’ll learn how to refine, track and manage the schedule of your ads going forwards.
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Amazon Sponsored Brand Ads

Amazon Sponsored Brand Ads

In the ninth module of this course, Nicholas Erik takes us through the set-up process for Sponsored Brand ads.
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Amazon ASIN Ads

Amazon ASIN Ads

In the eighth module of this course, Nicholas Erik takes us through the set-up process for Amazon ASIN ads.
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Amazon Keyword Ads

Amazon Keyword Ads

In the seventh module of this course, Nicholas Erik takes us through the set up process of Amazon keyword ads.
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ASIN Keyword Research

ASIN Keyword Research

In the sixth module of this course, Nicholas Erik uncovers the secrets of ASIN keyword Research on the Amazon Ads platform.
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Amazon Category Ads

Amazon Category Ads

In the fifth module of this course, Nicholas Erik takes us through the set up of Amazon category ads.
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Amazon Auto Ads

Amazon Auto Ads

In the fourth module of this course, Nicholas Erik takes us through the set up of Amazon Auto Ads.
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Amazon Dashboard Overview

Amazon Dashboard Overview

In the third module of this course, Nicholas Erik gives us an overview of the Amazon Ads dashboard (June 2021).
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Amazon Ads Key Metrics

Amazon Ads Key Metrics

In the second module of this course, Nicholas Erik takes us through key metrics including CPC, CTR, ACOS and conversion.
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Amazon Ads Overview

Amazon Ads Overview

In the first module of this course, Nicholas Erik gives us an overview of Amazon Ads, including a brief background of the service, strengths, weaknesses and an introduction to different advert types.
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Amazon Ads Introduction

Amazon Ads Introduction

In this introductory video, Nicholas Erik shares who he is, who the course is for and what the course will cover.
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Ten Steps to Self-Publish on Amazon with Michelle Emerson

Ten Steps to Self-Publish on Amazon with Michelle Emerson

So you’ve finished your first draft, now what?  Now this!  This 10 Simple Steps to Self-Publishing on Amazon workshop explains the process in easy-to-grasp steps. Forget overwhelm. Forget complicated. Forget techy confusion. Just grab your pen and notebook and join Michelle Emerson for 60 minutes of KDP self-publishing simply explained.
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Setting Up Your KDP Account

Setting Up Your KDP Account

Learn how to set up your KDP account in this short video tutorial from the Your Amazon Page module.
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An Interview With Amazon Publishing

An Interview With Amazon Publishing

In this exciting interview, we chat to Laura about the differences between self-publishing a book on Amazon, and having a contract with Amazon Publishing UK. Laura reveals the kinds of stories she is looking for and how she finds authors and not always in the way you might expect.
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Auditing Your Sales Pathway

Auditing Your Sales Pathway

Part of a series of sessions filmed live at the self-publishing day event in London. If you’re daunted by having to compete with the biggest names in publishing don’t be. Here we take a look at how a massive publisher handles online marketing for one of the biggest thriller authors in the world. (Answer: not terribly well.) And we contrast that with how ordinary authors can achieve an outstanding sales path for their readers. Ensuring that you handle the different elements of your own sales pathway effectively will make a massive difference to your own sales success. Session includes closing Q&A
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Amazon Ads: Advanced

Amazon Ads: Advanced

Learn how to use AMS ads, and why these are likely to work for you in this video tutorial from the Bonus module: Turbo-charging your Sales.
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Amazon Ads: Basic

Amazon Ads: Basic

Learn the basics of advertising on Amazon and the guidelines you will need to follow in this video tutorial from the Bonus module: Turbo-charging your Sales.
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Amazon Book Descriptions

Amazon Book Descriptions

Learn how to write and format a brilliant book description that will effectively sell your book. We also discuss titles, subtitles and series titles and why those things matter. This video tutorial is from the Your Amazon Page module.
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Amazon Categories And Keywords

Amazon Categories And Keywords

Keywords and categories are important in communicating to potential readers what they will get from your book. Learn more about what keywords to use and how to categorise your book in this video tutorial from the Your Amazon Page module.
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Amazon: Your Selling Options

Amazon: Your Selling Options

Learn about your selling options and analyse whether to make your book exclusive to Amazon or to distribute it more wholesale in this video tutorial from the Paid Launch module.
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