{"id":6188,"date":"2020-05-22T10:51:54","date_gmt":"2020-05-22T09:51:54","guid":{"rendered":"https:\/\/jerichowriters.com\/townhouse\/articles\/the-soul-of-your-book-and-its-soul-soul\/"},"modified":"2020-05-22T10:51:54","modified_gmt":"2020-05-22T09:51:54","slug":"the-soul-of-your-book-and-its-soul-soul","status":"publish","type":"post","link":"https:\/\/jerichowriters.com\/the-soul-of-your-book-and-its-soul-soul\/","title":{"rendered":"The soul of your book and its soul-soul"},"content":{"rendered":"

Oh blinking blimey. I\u2019ve got lots of things to tell you and I\u2019m not quite sure what order to do it in.<\/p>\n

It\u2019s like I\u2019ve come home from a trip to Hyderabad by way of Phuket, Osaka and the Kingdom of Gog. I have eleventy-one interesting items in eleventy-one boxes (one of which roars and one of which sighs) and I can\u2019t start to arrange my items until I\u2019ve unboxed them all and stared at them a bit.<\/p>\n

There\u2019s going to be a mountain of packaging that I\u2019ll have to cope with somehow.<\/p>\n

Hey ho, and here we go.<\/p>\n

Box 1<\/strong><\/p>\n

I did a webinar for Jericho members on Wednesday and there were almost 200 people there and it ran half the night. It was very interesting and I\u2019m going to tell you more about this in a moment.<\/p>\n

Box 2<\/strong><\/p>\n

Virtually all of our Summer Festival sessions are going out live and interactive, except that I did one with Adam Croft as a pre-record.<\/p>\n

He\u2019s an indie author and, if you don\u2019t read psych thrillers and you\u2019re not in touch with Planet Indie, then you don\u2019t know who he is.<\/p>\n

But when he brought out Her Last Tomorrow<\/em>, that book sold so well he had paid off his mortgage in a matter of weeks.<\/p>\n

His previous books had each earned maybe a few thousand dollars in total.<\/p>\n

The shoutline for Adam\u2019s breakout title was \u201cWould you murder your wife to save your daughter?\u201d<\/p>\n

Box 3<\/strong><\/p>\n

I find nothing inside this box except a note from Sophie, our monarch of marketing, saying \u201cTell them about the 1-2-1s.\u201d<\/p>\n

I always obey Sophie, so I comply:<\/p>\n

You lot gobbled up our first batch of 1-2-1 slots with literary agents so fast that we had to bake some more. You can find all the information right here:<\/strong><\/p>\n

https:\/\/jerichowriters.com\/festival-of-writing\/one-to-one-sessions\/<\/strong><\/a><\/p>\n

Those cookies get eaten quickly though, so don\u2019t wait too long.<\/p>\n

Box 4<\/strong><\/p>\n

What is the elevator pitch for a book? I mean: what is it really?<\/p>\n

It\u2019s not the shoutline. It\u2019s not the blurb. It\u2019s not the synopsis. It\u2019s not your query letter. It\u2019s not even a sentence from your query letter. (I mean it might be, but certainly doesn\u2019t have to be.)<\/p>\n

So what is it really? And does it actually matter?<\/p>\n

You are not, in fact, likely to find yourself in an elevator with a Top Literary Agent, so why stress about what you\u2019d say if you were?<\/p>\n

Box 5<\/strong><\/p>\n

By strange coincidence, I\u2019m interviewing the #1 international bestseller Linwood Barclay as part of our Summer Festival. I\u2019ll be talking (among much else) about his current thriller.<\/p>\n

Whose title is Elevator Pitch<\/em>.<\/p>\n

The book opens with a guy trying to pitch his screenplay while in an elevator with a top entertainment exec. The elevator goes up to the fortieth floor then \u2013 geddit? \u2013 pitches downwards.<\/p>\n

Closing lines of chapter 1:<\/p>\n

\u201cThe elevator was in freefall.<\/em><\/p>\n

Until it hit bottom.<\/em>\u201d<\/p>\n

The story is about a chain of induced elevator crashes in New York and the effort to find the person responsible.<\/p>\n

The screenwriter pitching his screenplay got as far as telling the movie exec his Big Idea before they were both splatted from existence. In his story, a character discovers a time machine, but the time machine can only move you five minutes forward into the future or five minutes back in the past.<\/p>\n

What would you do with that tiny superpower?<\/p>\n

Box 6<\/strong><\/p>\n

This is the box that was sighing and is now making a small mewing sound.<\/p>\n

I poke some lettuce through the airholes and the mewing stops.<\/p>\n

The box has leaked very slightly and smells of wee.<\/p>\n

Box 7<\/strong><\/p>\n

OK, so the elevator pitch for my first Fiona Griffiths novel would be something like this:<\/p>\n

Fiona Griffiths is a homicide detective in recovery from Cotards Syndrome. Cotards is a genuine psychiatric condition in which the sufferer believes themselves to be dead.<\/em><\/p>\n

You notice (because you are alert to these things) that this formulation isn\u2019t at all slogan-y \u2013 you couldn\u2019t put it on the front of the book.<\/p>\n

It tells you nothing at all about the plot. It doesn\u2019t even say \u201cthis is a detective novel with murder at its heart\u201d although you probably guess (correctly) that it is.<\/p>\n

And it\u2019s not vague. It doesn\u2019t wave its hands in a mysterious way. It gives you two facts. Fiona is a murder detective. And she used to think she was dead.<\/p>\n

I suppose it actually gives you one more fact \u2013 that her condition is a real thing from which real people suffer \u2013 but that\u2019s really only to make it clear that this is at least a somewhat realist novel. It\u2019s not fantasy. It\u2019s not speculative.<\/p>\n

Box 8<\/strong><\/p>\n

This box is very small and inlaid with a wondrous array of minutely carved woods.<\/p>\n

It contains nothing except this observation:<\/p>\n

\u201cHarry\u2019s elevator pitch doesn\u2019t look like a marketing thing at all. It doesn\u2019t have that gaudy, aspartamine-flavoured brightness. Maybe Harry is completely crap at marketing.\u201d<\/em><\/p>\n

I do as it happens agree with the first two parts of that observation and maybe even the third \u2013 except I wish to dispute the word \u201ccompletely\u201d.<\/p>\n

Box 9<\/strong><\/p>\n

This box is rather large and lists slightly. We need a stepladder to open it up properly, but there is nothing inside but a waft of scent.<\/p>\n

While breathing and enjoying that scent, we find ourselves thinking:<\/p>\n

\u201cWhat would it like to think you were dead? How can an alive person possibly think they are dead? And wouldn\u2019t it be strange to be caught between life and death like that \u2013 and be a murder detective. I\u2019d like to know more about that book.\u201d<\/em><\/p>\n

And aha!<\/p>\n

And snap!<\/p>\n

And all that Harry-is-rubbish-at-marketing tosh!<\/p>\n

My elevator pitch has snapped itself shut over your leg and now you can\u2019t get yourself free.<\/p>\n

Box 10<\/strong><\/p>\n

In the webinar, I said that the elevator pitch was two things, two vital things:<\/p>\n

    \n
  1. It was a very short way to get someone to say, \u201cOoh, that sounds interesting, tell me more.\u201d<\/li>\n
  2. It was the soul of your book and every page of your book had to vibrate with that inner soul.<\/li>\n<\/ol>\n

    Which were clearly interesting and powerful things to say, but no one actually knew what the second one meant.<\/p>\n

    Including possibly me.<\/p>\n

    Box 11<\/strong><\/p>\n

    Inside this box is a tall and elegantly dressed woman.\u00a0<\/p>\n

    She fixes me with a glittering eye and stalks away, out of the room and out of my life.<\/p>\n

    When I look at the box more closely, I discover that the name and address on the packing label are not my own. I feel somewhat embarrassed. On a scale of 0 to 10, where 10 is \u201cvery embarrassed indeed\u201d, I\u2019d be about a 6.<\/p>\n

    In the bottom of the box, discarded or forgotten, is a veil. It is very soft and has the pale grey of a pigeon\u2019s underbelly.<\/p>\n

    Box 12<\/strong><\/p>\n

    Twice, oh reader, have I been in an elevator TRAPPED right next to the Chief Executive of a really big publishing company.<\/p>\n

    I didn\u2019t pitch my book.<\/p>\n

    I talked about the weather, or something dreary.<\/p>\n

    Maybe I really am crap at marketing.<\/p>\n

    Oh God. I mean: maybe I actually am.<\/p>\n

    Box 13<\/strong><\/p>\n

    This is the one that roars.<\/p>\n

    I have telephoned London Zoo. I hope they will come and take it away.<\/p>\n

    There is a terrible scratching sound from within and the box does not look the strongest.<\/p>\n

    I regret everything about this box. I should not have brought it home.<\/p>\n

    Box 14<\/strong><\/p>\n

    OK, so one of the people on the webinar \u2013 a wise and noble human named Jon \u2013 said this in a subsequent comment on Townhouse:<\/p>\n

    I\u2019ve been thinking a lot about your description of the elevator pitch as encapsulating the \u2018soul\u2019 of the story.<\/em><\/p>\n

    The \u2018soul\u2019 of my book, I think, is Membra\u2019s growing understanding that what she sees as her flaws and imperfections, and her adaptations to them, have contributed to the strong, resilient and \u2018worthy\u2019 person that she is and always has been, and that removing them – i.e. achieving \u2018perfection\u2019 – risks her becoming a different, and perhaps less self-actualised person. She understands that imperfection has value and that perfection is a chimera. It is this that enables her to make the final decision she makes at the climax of the book NOT to use the Perfection Engine to revert the universe to its perfect state – both from a selfish perspective (she doesn\u2019t want to lose the person she is) and from a wider moral perspective. So she (to use my \u2018slogan\u2019) \u2018saves the world from paradise\u2019.<\/em><\/p>\n

    That internal journey is what I think the soul of the story is, and the primary candidate for the single focus of the pitch. It\u2019s the \u2018real\u2019 story.<\/em><\/p>\n

    Now if you are actually still reading this email, you should sit bolt upright and mark the moment somehow \u2013 perhaps you want to bark or hurl a teacup.<\/p>\n

    Jon, mate, you are saying something important.<\/p>\n

    I think you are saying something true.<\/p>\n

    Box 15<\/strong><\/p>\n

    Contains nothing but a forlorn tune.<\/p>\n

    There are no words to the tune, but the following words fit the melody in a hand-meet-handmade-kidskin-glove sort of way:<\/p>\n

    Maybe the soul of the book (in my Box 10 \/ Ooh-tell-me-more sense) is intimately connected with Jon\u2019s more profound take on the subject.<\/em><\/p>\n

    Like maybe they\u2019re the same thing, only in one case you\u2019re just looking at the trunk and leaves and in the other case you get to see the roots as well.<\/p>\n

    Aha!<\/p>\n

    The tune lingers and is strangely pleasing.<\/p>\n

    Box 16<\/strong><\/p>\n

    When you think about it, Adam Croft\u2019s million-dollar shoutline (\u201cWould you murder your wife to save your daughter?\u201d) is everything in one:<\/p>\n

      \n
    • It is perfect copy for a Facebook ad. Like perfect copy. It was Facebook ads that propelled that book, and its author, to superstardom.<\/li>\n
    • It has the quality of intriguing specificity. You instantly want to know more about the story. It rings that Ooh-tell-me-more bell, ring a ding ding.<\/li>\n
    • It completely honours the book and vice versa. That shoutline echoes in every single page of the text.<\/li>\n
    • The shoutline itself is all wood and leaves, but you already have a sense of the roots. What happens when family ties are strained like that? What happens when that terrible moral choice is forced on what is already an uneasy marriage?<\/li>\n<\/ul>\n

      Boom! Maybe the marketing soul of your book is just the soul-soul of your book wearing gaudy clothing. Maybe the \u201cOoh tell me more\u201d bit is just a pathway (for you and the reader) to the deeper stuff.<\/p>\n

      Box 17<\/strong><\/p>\n

      Contains a skitter of anticipation.<\/p>\n

      I really want to know whether Linwood Barclay\u2019s latest bestseller takes that 5 minute time travel superpower idea beyond the first chapter.<\/p>\n

      I need to finish the book. I\u2019m going to have a lot to ask him.<\/p>\n

      Box 18<\/strong><\/p>\n

      Contains the soul-soul of my detective book, the one with roots as well as leaves:<\/p>\n

      Fiona struggles to assemble her complicated and unwieldy parts into a functional human being. Because that process often fails for her, and because she has to work hard at it, we notice how much effort she has to make. And then we realise: we all face the same challenge and we face it every day. Fiona is us.<\/em><\/p>\n

      Somewhere outside in the garden, a silver bell rings.<\/p>\n

      \u00a0<\/p>\n

      That is the end of my boxes.<\/p>\n

      I am still worried about Box 13.<\/p>\n

      How about you? And what did you bring home of Phuket?<\/strong><\/p>\n

      Are any of you missing a tall and elegantly dressed woman?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      Oh blinking blimey. I\u2019ve got lots of things to tell you and I\u2019m not quite sure what order to do it in. It\u2019s like I\u2019ve come home from a trip to Hyderabad by way of Phuket, Osaka and the Kingdom of Gog. I have eleventy-one interesting items in eleventy-one boxes (one of which roars and<\/p>\n","protected":false},"author":32,"featured_media":6189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29292],"tags":[],"class_list":["post-6188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-harrys-friday-email"],"acf":[],"yoast_head":"\nJericho Writers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jerichowriters.com\/the-soul-of-your-book-and-its-soul-soul\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The soul of your book and its soul-soul – Jericho Writers\" \/>\n<meta property=\"og:description\" content=\"Oh blinking blimey. I\u2019ve got lots of things to tell you and I\u2019m not quite sure what order to do it in. It\u2019s like I\u2019ve come home from a trip to Hyderabad by way of Phuket, Osaka and the Kingdom of Gog. 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I've published trad & self-pub. Love both. Best known for my Fiona Griffiths crime series. Oh yes, and I'm the capo di tutti capi at Jericho Writers.\",\"url\":\"https:\/\/jerichowriters.com\/author\/harryjericho\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jericho Writers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jerichowriters.com\/the-soul-of-your-book-and-its-soul-soul\/","og_locale":"en_GB","og_type":"article","og_title":"The soul of your book and its soul-soul – Jericho Writers","og_description":"Oh blinking blimey. I\u2019ve got lots of things to tell you and I\u2019m not quite sure what order to do it in. It\u2019s like I\u2019ve come home from a trip to Hyderabad by way of Phuket, Osaka and the Kingdom of Gog. 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