{"id":445991,"date":"2021-09-29T18:00:00","date_gmt":"2021-09-29T17:00:00","guid":{"rendered":"https:\/\/jerichowriters.com\/?p=445991"},"modified":"2024-10-31T15:38:36","modified_gmt":"2024-10-31T15:38:36","slug":"how-to-control-your-self-publishing-costs","status":"publish","type":"post","link":"https:\/\/jerichowriters.com\/how-to-control-your-self-publishing-costs\/","title":{"rendered":"How To Control Your Self-Publishing Costs"},"content":{"rendered":"\n<p>So you\u2019ve <a href=\"https:\/\/jerichowriters.com\/traditional-publishing-vs-self-publishing\/\" target=\"_blank\" rel=\"noreferrer noopener\">chosen the self-publishing route<\/a>, and as a responsible author-entrepreneur, you\u2019ve no doubt set out to create a detailed self-publishing budget for your book.<\/p>\n\n\n\n<p>Unfortunately, you\u2019ve discovered you don\u2019t have unlimited money, and are facing some tough choices. How do you control your costs without compromising your vision?<\/p>\n\n\n\n<p>In this article, we\u2019ll show you some effective ways to reduce your self-publishing costs\u2014and warn you away from some unsafe ideas that could do more harm than good.<\/p>\n\n\n\n<p>To begin with, let\u2019s examine your budget situation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Know-Where-You-Stand\">Know Where You Stand<\/h2>\n\n\n\n<p>I\u2019m going to assume you\u2019ve set a maximum budget for your project, and that you have an idea of <a href=\"https:\/\/jerichowriters.com\/how-much-does-it-cost-to-publish-book\/\" target=\"_blank\" rel=\"noreferrer noopener\">the cost to publish a book<\/a>. You should therefore know the relationship between your budget and your expected costs.<\/p>\n\n\n\n<p>If you\u2019ve got room to work with, great! You can use this article to check for any extra savings that might allow you to shift more of your budget to promotions or future books.<\/p>\n\n\n\n<p>But if you\u2019re feeling the squeeze, start by calculating how much you need to save. Then, you can use this article to identify the safest ways to save that money, without compromising your book\u2019s potential.<\/p>\n\n\n\n<p>As you read, keep in mind your audience\u2019s quality expectations. Each genre or category has its own standards. Don\u2019t do anything that would bring your book below your audience\u2019s expectations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/jerichowriters.com\/creative-writing-courses\/simply-self-publish-course\/\"><img decoding=\"async\" width=\"600\" height=\"180\" src=\"https:\/\/jerichowriters.com\/wp-content\/uploads\/2023\/03\/SSP.png\" alt=\"\" class=\"wp-image-573478\" srcset=\"https:\/\/jerichowriters.com\/wp-content\/uploads\/2023\/03\/SSP.png 600w, https:\/\/jerichowriters.com\/wp-content\/uploads\/2023\/03\/SSP-300x90.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Book-Editing-and-Proofreading-Costs\">Book Editing and Proofreading Costs<\/h2>\n\n\n\n<p>Editing and proofreading <a href=\"https:\/\/jerichowriters.com\/how-much-does-it-cost-to-publish-book\/\" target=\"_blank\" rel=\"noreferrer noopener\">can easily take up 40-50% of your budget<\/a>, making this a tempting target. But savings here are not always easy to come by.<\/p>\n\n\n\n<p>You should banish from your mind any thought of not paying a professional editor. No matter how good you are at self-editing, you can\u2019t see your own blind spots. Use a professional, but prepare your manuscript well, so that their time and effort produces the most possible value for you.<\/p>\n\n\n\n<p>And please don\u2019t even think of using an automated correction tool for your final edit. The technology simply isn\u2019t there yet\u2014you\u2019ll end up \u201cincorrecting\u201d passages that were actually correct as-is. Check spelling, of course, but leave grammar and phrasing to the humans.<\/p>\n\n\n\n<p>So, with those ground rules in mind, what can you actually do to reduce your book editing costs?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep a list of any errors your beta-readers report<\/strong>. Before sending your manuscript to your editor, correct those errors, <em>and search your manuscript<\/em> to see whether you\u2019ve made the same mistake elsewhere.<\/li>\n\n\n\n<li><strong>Learn to self-edit effectively<\/strong>. By removing distractions such as repetitive tics or basic errors, you help your editor to focus on finding problems you can\u2019t see.<\/li>\n\n\n\n<li><strong>Avoid unnecessary rounds of editing or proofreading<\/strong>. Keep your audience\u2019s quality standard in mind, but don\u2019t get caught up in perfectionism. Internalize this truth: widely promoting a book that contains a handful of trivial errors is a better business strategy than weakly promoting a book whose text is flawless.<\/li>\n<\/ul>\n\n\n\n<p>In the end, it\u2019s unlikely you\u2019ll be able to save a lot of money on your required editing. It\u2019s simply a less flexible cost than others\u2014so let\u2019s move on and look at some of those.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Book-Layout-Costs\">Book Layout Costs<\/h2>\n\n\n\n<p>Your layout needs and costs will depend a lot on the type of book you\u2019re publishing, and so will your cost-cutting decisions.<\/p>\n\n\n\n<p>If your book is a visual product (for example, a recipe book), you should be very cautious about cutting any corners on your layout.<\/p>\n\n\n\n<p>For books that are primarily text-focused, understand that layout isn\u2019t so much about aesthetics as it is about readability. Font choice, line spacing, margins\u2014many aspects of your layout, if done wrong, will make your book unpleasant or even difficult to read.<\/p>\n\n\n\n<p>Because layout is a specialized technical task, your options for cutting costs are limited\u2014but you do have a few:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use an automated layout program, if appropriate<\/strong>. If your manuscript contains only running text (for example, most novels), you can safely use an automated layout program with a professionally-made template and get acceptable results for both e-book and print (but do resist the urge to tinker with the results).<\/li>\n\n\n\n<li><strong>Ask your designer to provide a no-frills design, if that will lower the price.<\/strong> Fancy chapter graphics or other custom design are pleasant, but never necessary.<\/li>\n\n\n\n<li><strong>Publish in fewer formats at first<\/strong>. If your audience is strongly focused on either e-book or print, you can publish first in the main format, making other formats available afterward as demand justifies it. For example, a hard sci-fi novel can safely be published as an e-book first, since that\u2019s the preferred format for that audience.<\/li>\n\n\n\n<li><strong>Merge your hardcover and paperback layouts<\/strong>. If you\u2019re publishing both a hardcover and paperback edition (which is a decision you should scrutinize), you can potentially use a single interior layout for both formats if they have the same or similar trim size. Ask your designer about this possibility.<\/li>\n<\/ul>\n\n\n\n<p>Saved anything yet? If not, don\u2019t fear\u2014we\u2019re about to enter more fertile territory.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"833\" height=\"555\" src=\"https:\/\/jerichowriters.com\/wp-content\/uploads\/2021\/09\/self-publishing-costs.jpg\" alt=\"How to Control Your Self-Publishing Costs\" class=\"wp-image-446087\" srcset=\"https:\/\/jerichowriters.com\/wp-content\/uploads\/2021\/09\/self-publishing-costs.jpg 833w, https:\/\/jerichowriters.com\/wp-content\/uploads\/2021\/09\/self-publishing-costs-600x400.jpg 600w, https:\/\/jerichowriters.com\/wp-content\/uploads\/2021\/09\/self-publishing-costs-300x200.jpg 300w, https:\/\/jerichowriters.com\/wp-content\/uploads\/2021\/09\/self-publishing-costs-768x512.jpg 768w, https:\/\/jerichowriters.com\/wp-content\/uploads\/2021\/09\/self-publishing-costs-640x426.jpg 640w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Book-Cover-Design-Costs\">Book Cover Design Costs<\/h2>\n\n\n\n<p>Authors have a strange relationship with their book covers. For something that has the same business purpose as the sticker on a tin of sardines, the intensity of emotion involved can be surprising. (Alright, alright, I\u2019m teasing\u2014barely.)<\/p>\n\n\n\n<p>My point is that you need to approach your cover from a business perspective. It\u2019s a piece of advertising, it targets a specific audience, and it needs to convey a specific message. Have you taken the time to identify that audience and that message? If not, how will you instruct your designer, and how will you know when you\u2019ve got the right cover?<\/p>\n\n\n\n<p>And have you surveyed other covers in your genre, so you know the stylistic conventions? Avoid any temptation to use a style that\u2019s cheap but doesn\u2019t fit your genre. Your buyers will be confused, and your sales will suffer.<\/p>\n\n\n\n<p>With those cautions in mind, here are some safe ways to cut costs on your cover design:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Buy a pre-made cover<\/strong>. Only do this if you\u2019ve thought hard about the message your cover needs to convey. Otherwise, you\u2019ll end up making compromises to convince yourself this approach is workable. If you do find a pre-made cover that truly fits your book, ensure that you\u2019re licensing it for exclusive use.<\/li>\n\n\n\n<li><strong>Commission a cover based on stock photos<\/strong>. Assuming a photo-based cover is appropriate for your genre, stock photos are an inexpensive way to get a striking, detailed image. Make sure your designer composites or manipulates the image in some way, to reduce the likelihood of your cover being (legally!) cloned.<\/li>\n\n\n\n<li><strong>Go with a less-detailed design<\/strong>. Authors, especially of fiction books, often ask for too much detail on their covers. Talk to your designer about ways to pare down the level of detail to save costs, especially if your cover features an original illustration. Even better, allow your designer to provide their own ideas\u2014conveying a message with only a few visual elements is part of their skill set.<\/li>\n\n\n\n<li><strong>Avoid custom photography or illustration if you have other viable options<\/strong>. These are the two most expensive sources of cover imagery. Only use them if required in your genre or central to your book\u2019s marketing.<\/li>\n<\/ul>\n\n\n\n<p>We\u2019ve now covered the production side of your expenses: editing, layout, and cover design. What about cutting costs on distribution and marketing?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Self-Publishing-and-Distribution-Costs\">Self-Publishing and Distribution Costs<\/h2>\n\n\n\n<p>The rule here is simple: any choice that reduces the reach of your distribution is a bad one. Always maximize your availability by distributing to all retailers with significant market share, and in all formats that are in demand with your audience.<\/p>\n\n\n\n<p>However, there are two quick ways you can save a little on your distribution costs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t buy more ISBNs than your immediate need<\/strong>. Of course, if you can get a large bundle cheaper than individual ISBNs, you should do that. But don\u2019t buy a hundred-pack for hypothetical \u201cfuture use\u201d.<\/li>\n\n\n\n<li><strong>Don\u2019t pay for a bar code<\/strong>. These are supplied for free by most distributors, and there are also free barcode generators on the web.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Book-Marketing-and-Promotion-Costs\">Book Marketing and Promotion Costs<\/h2>\n\n\n\n<p>Marketing and promotion is individual to each book, and so are the opportunities to reduce costs. We can\u2019t anticipate your unique situation, but let\u2019s examine a few tips that apply universally.<\/p>\n\n\n\n<p>First of all, remember that your goal is to generate awareness of your book. So avoid any big mistakes that \u201csave\u201d money by crippling your marketing:<br><br>MARKETING MISTAKES<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relying solely on word of mouth<\/strong>. Maybe you\u2019ve heard that \u201ca good book sells itself\u201d. Unfortunately, that\u2019s a lie. Don\u2019t sabotage your hard work\u2014plan and expect to spend money on promotions.<\/li>\n\n\n\n<li><strong>Relying solely on local legwork<\/strong>. Selling books in person can be invigorating and builds positive relationships. But keep in mind that your audience is global. You need to reach the 99.9% of your readers who don\u2019t live in your neighborhood, and to do that you\u2019ll need to invest.<\/li>\n\n\n\n<li><strong>Paying for shady shortcuts. <\/strong>For example, paying for social media followers or likes, paying for Amazon reviews, and so on. These scams are worthless, and worse, they can get you banned from the very platforms that are vital to selling your book.<\/li>\n<\/ul>\n\n\n\n<p>Okay, so you know not to make those big mistakes. Is there any other universal advice for controlling book marketing costs?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Advice<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Never pay for promotions you can\u2019t measure<\/strong>. Book marketing is a long-term game of finding the right promotional methods and fine-tuning them. Without measurement, you can\u2019t make those decisions rationally. You\u2019ll end up spending randomly, and that means waste.<\/li>\n\n\n\n<li><strong>Only pay for tangible results.<\/strong> Always ask yourself, what impact will this ultimately have on sales? Don\u2019t get caught up with abstract or intangible concepts like \u201cbuzz\u201d, \u201cexposure\u201d, or word of mouth. The best way to get people talking about your book is to get them to buy it, so look for promotions that have an obvious pathway to generate sales.<\/li>\n\n\n\n<li><strong>Don\u2019t spread your money too thin<\/strong>. Many promotional options require a certain investment to produce results\u2014or to get sufficient data to know whether they\u2019re performing. Rather than trying everything at once, concentrate your money on the most promising options and evaluate their performance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Save-Money-and-Make-Money\">Save Money and Make Money<\/h2>\n\n\n\n<p>If you\u2019ve made some tough sacrifices, but your expenses still exceed your maximum budget, don\u2019t push ahead in denial or make damaging cuts out of desperation. Instead, make it your mission to find creative ways to raise the remaining funding for your book.<\/p>\n\n\n\n<p>Hopefully, though, this article has helped you to trim your self-publishing budget to something you can afford, or even better, free up additional money for promotions or a future book.<\/p>\n\n\n\n<p>These decisions aren\u2019t easy. One of the best things you can do to get feedback on your plan is to join a community of other authors.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>So you\u2019ve chosen the self-publishing route, and as a responsible author-entrepreneur, you\u2019ve no doubt set out to create a detailed self-publishing budget for your book. Unfortunately, you\u2019ve discovered you don\u2019t have unlimited money, and are facing some tough choices. How do you control your costs without compromising your vision? In this article, we\u2019ll show you<\/p>\n","protected":false},"author":17459,"featured_media":446069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[29048],"class_list":["post-445991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-self-publishing","tag-ssppop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jericho Writers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jerichowriters.com\/how-to-control-your-self-publishing-costs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Control Your Self-Publishing Costs &#8211; Jericho Writers\" \/>\n<meta property=\"og:description\" content=\"So you\u2019ve chosen the self-publishing route, and as a responsible author-entrepreneur, you\u2019ve no doubt set out to create a detailed self-publishing budget for your book. Unfortunately, you\u2019ve discovered you don\u2019t have unlimited money, and are facing some tough choices. How do you control your costs without compromising your vision? In this article, we\u2019ll show you\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jerichowriters.com\/how-to-control-your-self-publishing-costs\/\" \/>\n<meta property=\"og:site_name\" content=\"Jericho Writers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jerichowriters\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-29T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T15:38:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jerichowriters.com\/wp-content\/uploads\/2021\/09\/AdobeStock_194500986_SP-costs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"913\" \/>\n\t<meta property=\"og:image:height\" content=\"685\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kate Walker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JerichoWriters\" \/>\n<meta name=\"twitter:site\" content=\"@JerichoWriters\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate Walker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/jerichowriters.com\/how-to-control-your-self-publishing-costs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/jerichowriters.com\/how-to-control-your-self-publishing-costs\/\"},\"author\":{\"name\":\"Kate Walker\",\"@id\":\"https:\/\/jerichowriters.com\/#\/schema\/person\/b164c51365a089629452de0d4daed993\"},\"headline\":\"How To Control Your Self-Publishing Costs\",\"datePublished\":\"2021-09-29T17:00:00+00:00\",\"dateModified\":\"2024-10-31T15:38:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/jerichowriters.com\/how-to-control-your-self-publishing-costs\/\"},\"wordCount\":1846,\"publisher\":{\"@id\":\"https:\/\/jerichowriters.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/jerichowriters.com\/how-to-control-your-self-publishing-costs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jerichowriters.com\/wp-content\/uploads\/2021\/09\/AdobeStock_194500986_SP-costs.jpg\",\"keywords\":[\"ssppop\"],\"articleSection\":[\"Self-publishing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jerichowriters.com\/how-to-control-your-self-publishing-costs\/\",\"url\":\"https:\/\/jerichowriters.com\/how-to-control-your-self-publishing-costs\/\",\"name\":\"How To Control Your Self-Publishing Costs &#8211; 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Jericho Writers","og_description":"So you\u2019ve chosen the self-publishing route, and as a responsible author-entrepreneur, you\u2019ve no doubt set out to create a detailed self-publishing budget for your book. Unfortunately, you\u2019ve discovered you don\u2019t have unlimited money, and are facing some tough choices. How do you control your costs without compromising your vision? 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