So what do you do?<\/p>\n\n\n\n
Well, there are a few possible answers to that.<\/p>\n\n\n\n
After Your Book Launch: Some Strategies<\/h2>\n\n\n\nOption #1- Quick Release Model<\/strong><\/h3>\n\n\n\nOne popular answer is: just keep pumping out the books. Bookouture<\/a>, a wonderful British digital-only publisher, works on a book-every-three-months model. The beauty of that is that no sooner has a reader finished one book by Author X than they can pre-order the next one. (Amazon pre-orders are limited to 90 days, hence the three-month model.)<\/p>\n\n\n\nAlthough Bookouture is the most visible example of such a publisher, the basic model was invented by indies. John Locke<\/a>, Sean Platt \/ Johnny B. Truant<\/a>, Adam Croft<\/a>, and countless others blazed that trail, or variants of it.<\/p>\n\n\n\nAnd the model works. Each new launch helps build the mailing list and elevates the visibility of the entire series. What\u2019s more, because you accumulate backlist so fast, even if you only make $200-300 per title in a quiet month, your list may be as big as 10-20 titles long. You only have to multiply that out, add in some extra money during those juicy launch months, and suddenly the financial arithmetic starts to look more appealing.<\/p>\n\n\n\n
Disadvantages? Well, none really, except you have to pump out the fiction and maybe (like me) you feel that you can\u2019t do that and retain the quality.<\/p>\n\n\n\n
Option #2- Paid Ads<\/strong><\/h3>\n\n\n\nSo a second popular answer is: advertise the heck out of your books.<\/p>\n\n\n\n
That\u2019s easier said than done, to be honest. Facebook ads are very expensive these days, and conversion rates have fallen. AMS ads are fabulous value, but can be hard to scale meaningfully. Bookbub\u2019s own advertising platform (ie: paid-for ads, not featured deals) is great but Ex. Pen. Sive.<\/p>\n\n\n\n
So yes, advertising is still an option. It still works for some authors, some genres, and some titles. But you do need to be very careful with it \u2013 you need to become as as skilled at advertising as you are at writing.<\/p>\n\n\n\n
Option #3- Join Bookbub<\/strong><\/h3>\n\n\n\nSo a third \u2013 beautiful \u2013 answer is Bookbub, designed to stuff money into your pockets, and the more the better.<\/p>\n\n\n\n
Bookbub isn\u2019t so easy to access, and even if you do<\/em> succeed in accessing it, there are tricks and tools for maximising the value it creates for you.<\/p>\n\n\n\nSo buckle up, sit tight, and let\u2019s go Bookbub.<\/p>\n\n\n\n
What Is Bookbub?<\/h2>\n\n\n\n
Bookbub is basically an email service. Readers can sign up (here<\/a>) for a series of emails that alerts them to high quality ebooks at deeply discounted prices.<\/p>\n\n\n\nThat\u2019s great from a reader\u2019s point of view \u2013 the emails are human-curated, so you are getting some real assurances as to quality and the books are priced at a minimum 50% discount, but are often free or just \u00a30.99\/$0.99.<\/p>\n\n\n\n
Obviously, readers can specify what genres they\u2019re interested in, and Bookbub is smart enough to flex those lists as tastes and interests change.<\/p>\n\n\n\n
The reason why this service is so great for authors is that Bookbub\u2019s free books email lists are huge. I write crime fiction and Bookbub\u2019s crime emails go out to nearly 4 million crime readers worldwide. Sure, lots of those 4 million won\u2019t read or open every email. And sure, not everyone is going to be interested in your<\/em> book, but the numbers are still huge.<\/p>\n\n\n\nBookbub reckons that a free crime book should expect around 50,000 downloads. A \u00a30.99\/$0.99 one might hit 4,000 sales.<\/p>\n\n\n\n
In a day.<\/p>\n\n\n\n
How Does Bookbub Make Money?<\/h2>\n\n\n\n
Bookbub\u2019s service is free to readers, but as an author (or publisher) you have to pay to play. The full data can be found here<\/a>, but suffice to say that the cost in a popular genre can run into thousands of bucks.<\/p>\n\n\n\nIf you want to submit your crime novel as a free ebook, it\u2019ll cost you $512. If you want to advertise it as a $2.99 ebook, it\u2019ll cost you a thought-provoking $2,560.<\/p>\n\n\n\n
How Does Bookbub Make Money For Indie Authors?<\/h2>\n\n\n\n
These numbers are impressive, but the astute indie may be thinking, \u201c50,000 downloads multiplied by no money at all, equals, uh \u2026 hang on, that can\u2019t be right.\u201d<\/p>\n\n\n\n
Even if you price your book at \u00a30.99\/$0.99, it\u2019s quite likely that the actual sales made on the day of your Bookbub promo will only just cancel out the cost of buying the promotion in the first place.<\/p>\n\n\n\n
This might makes it sound like Bookbub is fun as a way to draw attention to your books, but not actually a way to make money.<\/p>\n\n\n\n
Except it is.<\/p>\n\n\n\n
Because Bookbub\u2019s numbers are so huge, they basically buy you access to the upper end<\/em> of Amazon\u2019s sales rankings<\/a>. And sure, you may or may not make money on the day of the actual promo, but who cares about that? If you\u2019re smart (and have any kind of backlist), you make money by the spadeful in the days and weeks that follow.<\/p>\n\n\n\nIn essence, Bookbub gives you visibility on Amazon.<\/em><\/p>\n\n\n\nThat visibility brings new eyes to your book page. Not just Bookbub users. Not just your existing readership. But completely new readers.<\/p>\n\n\n\n
A proportion of those guys buy your book. That\u2019s new readers, new fans, for you.<\/p>\n\n\n\n
And the day after Bookbub, sure: your sales rank starts to crash back to earth again. But not all the way, and as you travel back down from (say) #100 on Bookbub day to (say) #30,000 or wherever your \u2018steady state\u2019 sales rank tends to settle, you will accumulate new readers and new sales.<\/p>\n\n\n\n
Because most writers eliminate or reduce their discounting post-Bookbub, those new sales will be at full price. And, of course, a good proportion of those new readers will become committed fans of your whole series, so a \u00a30.99\/$0.99 or free Bookbub offer could bring in readers who then buy half a dozen books or more at the full \u00a34.99\/$4.99, or whatever your chosen price point is.<\/p>\n\n\n\n
(Need some actual figures on an actual Bookbub promo? Stay with me. We\u2019re getting there.)<\/p>\n\n\n\n
How To Get Selected For A Bookbub Promotion<\/h2>\n\n\n\n
There\u2019s no real magic here. Bookbub tells you exactly what you need to be considered, so you just need to go ahead and supply it.<\/p>\n\n\n\n
The minimum requirements are clear enough (listed in full here<\/a>). Your title, minimum, needs to be:<\/p>\n\n\n\n\n- Free or discounted by at least 50%.<\/li>\n\n\n\n
- Error free.<\/li>\n\n\n\n
- A limited-time offer.<\/li>\n\n\n\n
- A full-length book.<\/li>\n\n\n\n
- Available at least in either the US or the UK.<\/li>\n<\/ul>\n\n\n\n
In short: you need to submit a book that is a full-length text, at a radically discounted price, which hasn\u2019t been offered for less money over the past few months, and is high quality (no errors!) and widely available (which is code for \u201cnot exclusive to Amazon, please.\u201d)<\/p>\n\n\n\n
In addition, you should certainly also review this advice<\/a> on how to make your submission stand out. The gist there, quite simply, is you need to make sure you are offering Bookbub\u2019s readers a wonderful, professionally produced text that has already demonstrably satisfied numerous readers.<\/p>\n\n\n\nIn particular, you should check that:<\/p>\n\n\n\n
\n- Your book has a classy, professional cover. (More advice here<\/a>.)<\/li>\n\n\n\n
- Your cover copy (or book description) is classy, inviting, and error free.<\/li>\n\n\n\n
- You have a good number of positive reader reviews for your book or your series. I\u2019d suggest that your entry level ambition should be an average star rating of no fewer than 4.0 and (depending on genre) anywhere from 50 to 100 or more reviews in total. For crime or romance books, you might need to do a fair bit better than that to pass muster.<\/li>\n\n\n\n
- Ideally, you\u2019ll have scored some prize shortlists or awards, or positive critical reviews in nationally recognised outlets, or been a NYT bestseller, or something along those lines. Those things are harder for indies to come by than it is for traditionally published authors, but don\u2019t panic. They\u2019re more of a nice-to-have than a real essential. Great, authentic reader reviews will do just fine instead.<\/li>\n\n\n\n
- You should also aim to have your title available wide, not narrow \u2013 that is, not exclusive to Amazon. You should also aim to have your deal global in scope. A flexible promo date also helps with the scheduling. Personally, I don\u2019t think any indie author should be soliciting a Bookbub deal unless they\u2019re offering their work free or at \u00a30.99\/$0.99. (Unless it\u2019s a box set, in which case \u00a31.99\/$1.99 is OK too.)<\/li>\n<\/ul>\n\n\n\n
Bookbub tells you that they won\u2019t offer the same book to their readers more often than once every six months or any book by the same author more often than every 30 days. That\u2019s true, yes, but a bit misleading in bigger genres. If you\u2019re not a Mr John Grisham or a certain Ms Rowling, I\u2019d suggest that you should bank on getting at most two Bookbub deals in the course of a year \u2026 or, more likely, just the one.<\/p>\n\n\n\n
How To Make Bookbub Work For You<\/h2>\n\n\n\n
The key to making these promotions work is twofold. You need to lure people from the book to the series, and you need to expand the sales window from one day to 2 weeks, or even two months.<\/p>\n\n\n\n
Let me explain.<\/p>\n\n\n\n
Let\u2019s say you\u2019re like me and you have a six-book series to play with. My standard \u2018full\u2019 price is $4.99, and I might want to give the first book away for free.<\/p>\n\n\n\n
So here\u2019s one way I could do things:<\/p>\n\n\n\n
The Naked Bookbub Strategy<\/h4>\n\n\n\n
Book #1<\/strong>: down from $4.99 to free. Back to (say) $2.99 post-promo<\/p>\n\n\n\nBooks #2-#6<\/strong>: $4.99 (no change)<\/p>\n\n\n\nThat\u2019s fine, except that it doesn\u2019t really do anything to lure Bookbubbers into the series then and there. A lot of them will probably think, \u201chey, this series looks interesting, but expensive. I\u2019ll read this free book at my leisure and if, in a few weeks time, I want more, I\u2019ll take a look then.\u201d<\/p>\n\n\n\n
And sure, you will<\/em> pick up new readers that way, but you\u2019ll get a thin trickle drawn out over a number of weeks, and that trickle will do nothing so great for your sales rank, or your visibility. We\u2019ve reached those Bookbub free-sample types, and no one else.<\/p>\n\n\n\nSo let\u2019s try running our promo like this instead:<\/p>\n\n\n\n\n\n
The Enticing Bookbub Strategy<\/h4>\n\n\n\n
Book #1<\/strong>: down from $4.99 to free. Back to (say) $2.99 post-promo<\/p>\n\n\n\nBooks #2-#6<\/strong>: $0.99 (for a few days post-promo, then $4.99)<\/p>\n\n\n\nThe brilliant thing about this approach is that Bookbubbers are likely to see that the free book is an entry to a whole, wonderful, cheap series, and they\u2019ll fill their boots. Yes, you\u2019re giving the book away free, but you\u2019re making money back from all those $0.99 sales.<\/p>\n\n\n\n
$0.99 is hardly great, but those are paid<\/em> sales, which means they boost sales rank, so that by the time you do snap back to full price, your books are going to be a lot more visible than they were before.<\/p>\n\n\n\nBut it gets better.<\/p>\n\n\n\n
Because there\u2019s a really obvious extension to this strategy, and one that instantly adds a ton of profitability.<\/p>\n\n\n\n
The Crafty Bookbub Strategy<\/h4>\n\n\n\n
Book #1<\/strong>: down from $4.99 to free. Back to (say) $2.99 post-promo<\/p>\n\n\n\nBooks #2-#6<\/strong>: $0.99 on a Kindle Countdown deal (few days post-promo)<\/p>\n\n\n\nThen snap back to full $4.99 price.<\/p>\n\n\n\n
If you\u2019re okay with having your #2-and-later books exclusive to Amazon, then you can jump from a 35% royalty share to a 70% one, simply by synchronising your Kindle Countdown deal with your Bookbub promo. That\u2019s an easy-peasy way to put money in your pocket. It\u2019s like having your very own $100-bill counterfeiting plates.<\/p>\n\n\n\n
Only legal. And, you know, less likely to land you in a Federal Penitentiary.<\/p>\n\n\n\n![\"bookbub-promote-books\"](\"https:\/\/jerichowriters.com\/wp-content\/uploads\/2021\/12\/bookbub-promote-books.jpg\" "\\"bookbub")
<\/figure>\n\n\n\nThe Ultimate Bookbub Strategy<\/h2>\n\n\n\n
But it gets better.<\/p>\n\n\n\n
We said that to make real money from Bookbub, we wanted to achieve two things:<\/p>\n\n\n\n
\n- Lure people from the book to the series<\/li>\n\n\n\n
- Expand that sales window<\/li>\n<\/ul>\n\n\n\n
We\u2019ve done that by pricing the rest-of-series books aggressively, and keeping the discount window open for long enough to really boost sales rank and visibility.<\/p>\n\n\n\n
But there\u2019s one easy \u2013 free \u2013 way to ramp up the success of a Bookbub promo, and it\u2019s this: you co-promote the giveaway<\/em>.<\/p>\n\n\n\nSure, Bookbub boasts an email list that\u2019s a gazillion times bigger than yours. But who cares about that? You boast an email list consisting entirely of your<\/em> readers and ones who already have a personal connection with you<\/em>.<\/p>\n\n\n\nUse that list.<\/p>\n\n\n\n
Load bullets into that little Email Service Provider gun of yours, and blaze away like a deranged Charlton Heston. Like the end of a Schwarzenegger movie.<\/p>\n\n\n\n
Or, to say the same thing in somewhat less colourful language, allow me to unveil the Ultimate Bookbub Strategy.<\/p>\n\n\n\n
The Ultimate Bookbub Strategy<\/h4>\n\n\n\n
Book #1<\/strong>: down from $4.99 to free. Back to (say) $2.99 post-promo<\/p>\n\n\n\nBooks #2-#6<\/strong>: $0.99 on a Kindle Countdown deal (4 days post-promo)<\/p>\n\n\n\nThen snap back to full $4.99 price<\/p>\n\n\n\n
Email support from your list<\/strong>:<\/p>\n\n\n\nEmails to go out Day 1, Day 2, Day 3, and Day 4<\/p>\n\n\n\n
If you like, also a teaser on Day -2, or something like that<\/em><\/p>\n\n\n\nAnd sure, most of your readers may have bought most of your books, but only a fairly small fraction of your list will have bought everything. Even committed fans may have missed the launch of #5, or have lost the copy of #2 that they once had on their Kindle. And even if they have got everything, maybe a low-cost sale like this is the moment where they think, \u201cOh, what a great offer, I\u2019ve got to tell my reader-buddies about this.\u201d<\/p>\n\n\n\n
In short, if you email your fans to say, \u201cHey, if you\u2019ve got any holes in your collection, this is the perfect time to fill them,\u201d that\u2019ll seem like a helpful, kind and generous offer. You\u2019re not annoying them, you\u2019re helping them.<\/p>\n\n\n\n
Meanwhile, the support that Bookbub has given your books gets another kick from the further support that your readers give them.<\/p>\n\n\n\n
Result: huge sales rank boost, long term visibility gains \u2013 and sales.<\/p>\n\n\n\n
New sales, to new readers, at full price.<\/p>\n\n\n\n
\nWhy the hooting heck are you even reading this post?<\/strong><\/p>\n\n\n\n
<\/strong>I\u2019m gonna guess that you\u2019re an indie author and you want to maximise your returns from your list. But did you know that Jericho Writers is a club for writers just like you<\/em>? And we have an entire, complete self-publishing course with tons of information in it for writers in your exact position? And that you can get free access to ALL our materials, just by taking out a simple, low-cost, cancel-any-time membership.<\/p>\n\n\n\nYour best strategy as an indie?\u00a0Learn more<\/a>\u00a0about Jericho Writers now.<\/p>\n\n\n\nLike right now. This minute.\u00a0Go<\/a>.<\/p>\n<\/blockquote>\n\n\n\nBookbub Series Promotion: A Case Study<\/h2>\n\n\n\n
That all sounds good, right?<\/p>\n\n\n\n
But you\u2019re an indie author, and I know how your mind works. Talk is all very well, but in the end it comes down to the figures.<\/p>\n\n\n\n
So here are some figures.<\/p>\n\n\n\n
I ran a Bookbub promo earlier this year, using essentially the Ultimate Bookbub Strategy described above. The full price for my books is $4.99. My email list at the time was then about 6,000 names, but a good chunk of those related to the UK, where I\u2019ve been traditionally published in the past. I\u2019d say my email list then wasn\u2019t huge \u2013 it\u2019s more than doubled since February \u2013 but it was<\/em> committed. My open rates and click rates were always excellent.<\/p>\n\n\n\nSo.<\/p>\n\n\n\n
That\u2019s the background. I ran a Bookbub promo, bringing my #1 series title down to free, on February 21, 2017. Here\u2019s what happened:<\/p>\n\n\n\n
On the day of the promo<\/strong><\/p>\n\n\n\nMy #1 title hits the #1 rank in the Amazon free charts in the US.<\/p>\n\n\n\n
It does the same in the UK.<\/p>\n\n\n\n
My other titles start to sell like crazy. I\u2019d earned out my $512 Bookbub fee by about midday EST on the day of the promo.<\/p>\n\n\n\n
Subsequently<\/strong><\/p>\n\n\n\nI had a big kick in sales in February, which was solely because of my Ultimate Bookbub Strategy. I did no other promo activity at all. I didn\u2019t even tweet. March and April: the same thing. That was the tail end of the Bookbub effect. There\u2019s nothing else jigging those numbers around. No new ad campaign. No launch. And, to be clear, those were all paid<\/em> sales. I\u2019m not taking the free downloads into account.<\/p>\n\n\n\nAnd aside from my #1 series title, my books are exclusive to Amazon and so eligible for KU borrows as well. There was no huge effect in February itself (because Bookbub readers were digesting book #1 before turning to the rest of the series.)<\/p>\n\n\n\n
But then came a huge surge in March. The effect was still significant in April. And even May was ahead of the \u201csteady state\u201d reader-flow in January.<\/p>\n\n\n\n
Indeed, if we take January as my \u201csteady state\u201d month, then Bookbub probably delivered the equivalent of an additional<\/em> 8 new sales-months, and maybe 4-5 new KENP-months.<\/p>\n\n\n\nAll that, from a one day free promo.<\/p>\n\n\n\n
That cost $512.<\/p>\n\n\n\n
In my experience, nothing at all delivers a better outcome than this \u2026 aside of course from launching a new book, which has the irritating disadvantage that you actually have to sit down to write the thing.<\/p>\n\n\n\n
How To Maximise Your Returns From Bookbub<\/h2>\n\n\n\n
Final reflections<\/p>\n\n\n\n
Posts like this one follow a conventional strategy.<\/p>\n\n\n\n
\n- Introduce a book-promotional topic (in this case, Bookbub)<\/li>\n\n\n\n
- Outline a basic strategy<\/li>\n\n\n\n
- Introduce some refinements to that strategy<\/li>\n\n\n\n
- Reveal some case-study style data<\/li>\n\n\n\n
- And \u2013 ta-da! \u2013 job done<\/li>\n<\/ul>\n\n\n\n
And whilst posts like this one are<\/em> useful, and the strategies outlined do<\/em> really work, they also miss something.<\/p>\n\n\n\nThe thing that they miss is still the one thing that really, really <\/em>matters. Think about it: why does our Ultimate Bookbub Strategy work?<\/p>\n\n\n\nBookbub\u2019s giant email list pours gasoline over your sales, and your laser-targeted email-support tosses in a stick of gelignite, but plenty of authors use broadly similar tactics and don\u2019t always see the same results. In the end, the difference between a good Bookbub experience and a dazzling one is simple.<\/p>\n\n\n\n
Whether readers love your book<\/em>.<\/p>\n\n\n\nThat Bookbub free promo put a free sample of my work into the hands of 50,000 readers. Do those readers read beyond the first chapter? Do they read all the way to the end? Do they feel compelled to sign up to your email list? Do they feel compelled to go and buy other books in your series? Or maybe the entire series?<\/p>\n\n\n\n
The ultimate success of a properly structured Bookbub promo has to do almost entirely with the actual quality of your actual book. And not just the quality of that very first book, but of the entire series.<\/p>\n\n\n\n
In the end, you can market books as hard as you like. But if the product is duff, the product is duff. So the final moral of this post is the same as it should always be.<\/p>\n\n\n\n
Write hard, and market easy.<\/em><\/p>\n\n\n\nIt\u2019s more satisfying that way \u2013 more satisfying to you, the creative artist \u2013 but long run, it\u2019s more profitable too. The best of both worlds.<\/p>\n\n\n\n
Happy writing<\/a>. Happy editing<\/a>. Happy publishing<\/a>.<\/p>\n\n\n\n\nBut don\u2019t leave it there!<\/strong><\/p>\n\n\n\nWe created our Jericho Writers club especially for writers like you. Members get access to our super-premium self-publishing course completely FREE. And our crazily popular writing course, completely FREE. And masses of other stuff as well. All free. You can find out more about what we offer<\/a> and what our club is all about. But remember: we\u2019re writers too, and we built this club for you. Learn more about the club<\/a>.<\/p>\n<\/blockquote>\n\n\n\n
\n\n\n\n\n","protected":false},"excerpt":{"rendered":"How to get chosen. How to structure your promotion. How to maximise sales across your series. And why servies like Bookbub are great for authors. You\u2019ve launched your book, you\u2019ve accrued some sales, you\u2019ve had some nice comments from readers and then \u2026 \u2026 Launch sales drop away. You may not have another book out<\/p>\n","protected":false},"author":2,"featured_media":462375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[27489],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-self-publishing","tag-self-publishing-problems"],"acf":[],"yoast_head":"\n
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One popular answer is: just keep pumping out the books. Bookouture<\/a>, a wonderful British digital-only publisher, works on a book-every-three-months model. The beauty of that is that no sooner has a reader finished one book by Author X than they can pre-order the next one. (Amazon pre-orders are limited to 90 days, hence the three-month model.)<\/p>\n\n\n\n Although Bookouture is the most visible example of such a publisher, the basic model was invented by indies. John Locke<\/a>, Sean Platt \/ Johnny B. Truant<\/a>, Adam Croft<\/a>, and countless others blazed that trail, or variants of it.<\/p>\n\n\n\n And the model works. Each new launch helps build the mailing list and elevates the visibility of the entire series. What\u2019s more, because you accumulate backlist so fast, even if you only make $200-300 per title in a quiet month, your list may be as big as 10-20 titles long. You only have to multiply that out, add in some extra money during those juicy launch months, and suddenly the financial arithmetic starts to look more appealing.<\/p>\n\n\n\n Disadvantages? Well, none really, except you have to pump out the fiction and maybe (like me) you feel that you can\u2019t do that and retain the quality.<\/p>\n\n\n\n So a second popular answer is: advertise the heck out of your books.<\/p>\n\n\n\n That\u2019s easier said than done, to be honest. Facebook ads are very expensive these days, and conversion rates have fallen. AMS ads are fabulous value, but can be hard to scale meaningfully. Bookbub\u2019s own advertising platform (ie: paid-for ads, not featured deals) is great but Ex. Pen. Sive.<\/p>\n\n\n\n So yes, advertising is still an option. It still works for some authors, some genres, and some titles. But you do need to be very careful with it \u2013 you need to become as as skilled at advertising as you are at writing.<\/p>\n\n\n\n So a third \u2013 beautiful \u2013 answer is Bookbub, designed to stuff money into your pockets, and the more the better.<\/p>\n\n\n\n Bookbub isn\u2019t so easy to access, and even if you do<\/em> succeed in accessing it, there are tricks and tools for maximising the value it creates for you.<\/p>\n\n\n\n So buckle up, sit tight, and let\u2019s go Bookbub.<\/p>\n\n\n\n Bookbub is basically an email service. Readers can sign up (here<\/a>) for a series of emails that alerts them to high quality ebooks at deeply discounted prices.<\/p>\n\n\n\n That\u2019s great from a reader\u2019s point of view \u2013 the emails are human-curated, so you are getting some real assurances as to quality and the books are priced at a minimum 50% discount, but are often free or just \u00a30.99\/$0.99.<\/p>\n\n\n\n Obviously, readers can specify what genres they\u2019re interested in, and Bookbub is smart enough to flex those lists as tastes and interests change.<\/p>\n\n\n\n The reason why this service is so great for authors is that Bookbub\u2019s free books email lists are huge. I write crime fiction and Bookbub\u2019s crime emails go out to nearly 4 million crime readers worldwide. Sure, lots of those 4 million won\u2019t read or open every email. And sure, not everyone is going to be interested in your<\/em> book, but the numbers are still huge.<\/p>\n\n\n\n Bookbub reckons that a free crime book should expect around 50,000 downloads. A \u00a30.99\/$0.99 one might hit 4,000 sales.<\/p>\n\n\n\n In a day.<\/p>\n\n\n\n Bookbub\u2019s service is free to readers, but as an author (or publisher) you have to pay to play. The full data can be found here<\/a>, but suffice to say that the cost in a popular genre can run into thousands of bucks.<\/p>\n\n\n\n If you want to submit your crime novel as a free ebook, it\u2019ll cost you $512. If you want to advertise it as a $2.99 ebook, it\u2019ll cost you a thought-provoking $2,560.<\/p>\n\n\n\n These numbers are impressive, but the astute indie may be thinking, \u201c50,000 downloads multiplied by no money at all, equals, uh \u2026 hang on, that can\u2019t be right.\u201d<\/p>\n\n\n\n Even if you price your book at \u00a30.99\/$0.99, it\u2019s quite likely that the actual sales made on the day of your Bookbub promo will only just cancel out the cost of buying the promotion in the first place.<\/p>\n\n\n\n This might makes it sound like Bookbub is fun as a way to draw attention to your books, but not actually a way to make money.<\/p>\n\n\n\n Except it is.<\/p>\n\n\n\n Because Bookbub\u2019s numbers are so huge, they basically buy you access to the upper end<\/em> of Amazon\u2019s sales rankings<\/a>. And sure, you may or may not make money on the day of the actual promo, but who cares about that? If you\u2019re smart (and have any kind of backlist), you make money by the spadeful in the days and weeks that follow.<\/p>\n\n\n\n In essence, Bookbub gives you visibility on Amazon.<\/em><\/p>\n\n\n\n That visibility brings new eyes to your book page. Not just Bookbub users. Not just your existing readership. But completely new readers.<\/p>\n\n\n\n A proportion of those guys buy your book. That\u2019s new readers, new fans, for you.<\/p>\n\n\n\n And the day after Bookbub, sure: your sales rank starts to crash back to earth again. But not all the way, and as you travel back down from (say) #100 on Bookbub day to (say) #30,000 or wherever your \u2018steady state\u2019 sales rank tends to settle, you will accumulate new readers and new sales.<\/p>\n\n\n\n Because most writers eliminate or reduce their discounting post-Bookbub, those new sales will be at full price. And, of course, a good proportion of those new readers will become committed fans of your whole series, so a \u00a30.99\/$0.99 or free Bookbub offer could bring in readers who then buy half a dozen books or more at the full \u00a34.99\/$4.99, or whatever your chosen price point is.<\/p>\n\n\n\n (Need some actual figures on an actual Bookbub promo? Stay with me. We\u2019re getting there.)<\/p>\n\n\n\n There\u2019s no real magic here. Bookbub tells you exactly what you need to be considered, so you just need to go ahead and supply it.<\/p>\n\n\n\n The minimum requirements are clear enough (listed in full here<\/a>). Your title, minimum, needs to be:<\/p>\n\n\n\n In short: you need to submit a book that is a full-length text, at a radically discounted price, which hasn\u2019t been offered for less money over the past few months, and is high quality (no errors!) and widely available (which is code for \u201cnot exclusive to Amazon, please.\u201d)<\/p>\n\n\n\n In addition, you should certainly also review this advice<\/a> on how to make your submission stand out. The gist there, quite simply, is you need to make sure you are offering Bookbub\u2019s readers a wonderful, professionally produced text that has already demonstrably satisfied numerous readers.<\/p>\n\n\n\n In particular, you should check that:<\/p>\n\n\n\n Bookbub tells you that they won\u2019t offer the same book to their readers more often than once every six months or any book by the same author more often than every 30 days. That\u2019s true, yes, but a bit misleading in bigger genres. If you\u2019re not a Mr John Grisham or a certain Ms Rowling, I\u2019d suggest that you should bank on getting at most two Bookbub deals in the course of a year \u2026 or, more likely, just the one.<\/p>\n\n\n\n The key to making these promotions work is twofold. You need to lure people from the book to the series, and you need to expand the sales window from one day to 2 weeks, or even two months.<\/p>\n\n\n\n Let me explain.<\/p>\n\n\n\n Let\u2019s say you\u2019re like me and you have a six-book series to play with. My standard \u2018full\u2019 price is $4.99, and I might want to give the first book away for free.<\/p>\n\n\n\n So here\u2019s one way I could do things:<\/p>\n\n\n\n Book #1<\/strong>: down from $4.99 to free. Back to (say) $2.99 post-promo<\/p>\n\n\n\n Books #2-#6<\/strong>: $4.99 (no change)<\/p>\n\n\n\n That\u2019s fine, except that it doesn\u2019t really do anything to lure Bookbubbers into the series then and there. A lot of them will probably think, \u201chey, this series looks interesting, but expensive. I\u2019ll read this free book at my leisure and if, in a few weeks time, I want more, I\u2019ll take a look then.\u201d<\/p>\n\n\n\n And sure, you will<\/em> pick up new readers that way, but you\u2019ll get a thin trickle drawn out over a number of weeks, and that trickle will do nothing so great for your sales rank, or your visibility. We\u2019ve reached those Bookbub free-sample types, and no one else.<\/p>\n\n\n\n So let\u2019s try running our promo like this instead:<\/p>\n\n\n\n\n\n Book #1<\/strong>: down from $4.99 to free. Back to (say) $2.99 post-promo<\/p>\n\n\n\n Books #2-#6<\/strong>: $0.99 (for a few days post-promo, then $4.99)<\/p>\n\n\n\n The brilliant thing about this approach is that Bookbubbers are likely to see that the free book is an entry to a whole, wonderful, cheap series, and they\u2019ll fill their boots. Yes, you\u2019re giving the book away free, but you\u2019re making money back from all those $0.99 sales.<\/p>\n\n\n\n $0.99 is hardly great, but those are paid<\/em> sales, which means they boost sales rank, so that by the time you do snap back to full price, your books are going to be a lot more visible than they were before.<\/p>\n\n\n\n But it gets better.<\/p>\n\n\n\n Because there\u2019s a really obvious extension to this strategy, and one that instantly adds a ton of profitability.<\/p>\n\n\n\n Book #1<\/strong>: down from $4.99 to free. Back to (say) $2.99 post-promo<\/p>\n\n\n\n Books #2-#6<\/strong>: $0.99 on a Kindle Countdown deal (few days post-promo)<\/p>\n\n\n\n Then snap back to full $4.99 price.<\/p>\n\n\n\n If you\u2019re okay with having your #2-and-later books exclusive to Amazon, then you can jump from a 35% royalty share to a 70% one, simply by synchronising your Kindle Countdown deal with your Bookbub promo. That\u2019s an easy-peasy way to put money in your pocket. It\u2019s like having your very own $100-bill counterfeiting plates.<\/p>\n\n\n\n Only legal. And, you know, less likely to land you in a Federal Penitentiary.<\/p>\n\n\n\n But it gets better.<\/p>\n\n\n\n We said that to make real money from Bookbub, we wanted to achieve two things:<\/p>\n\n\n\n We\u2019ve done that by pricing the rest-of-series books aggressively, and keeping the discount window open for long enough to really boost sales rank and visibility.<\/p>\n\n\n\n But there\u2019s one easy \u2013 free \u2013 way to ramp up the success of a Bookbub promo, and it\u2019s this: you co-promote the giveaway<\/em>.<\/p>\n\n\n\n Sure, Bookbub boasts an email list that\u2019s a gazillion times bigger than yours. But who cares about that? You boast an email list consisting entirely of your<\/em> readers and ones who already have a personal connection with you<\/em>.<\/p>\n\n\n\n Use that list.<\/p>\n\n\n\n Load bullets into that little Email Service Provider gun of yours, and blaze away like a deranged Charlton Heston. Like the end of a Schwarzenegger movie.<\/p>\n\n\n\n Or, to say the same thing in somewhat less colourful language, allow me to unveil the Ultimate Bookbub Strategy.<\/p>\n\n\n\n Book #1<\/strong>: down from $4.99 to free. Back to (say) $2.99 post-promo<\/p>\n\n\n\n Books #2-#6<\/strong>: $0.99 on a Kindle Countdown deal (4 days post-promo)<\/p>\n\n\n\n Then snap back to full $4.99 price<\/p>\n\n\n\n Email support from your list<\/strong>:<\/p>\n\n\n\n Emails to go out Day 1, Day 2, Day 3, and Day 4<\/p>\n\n\n\n If you like, also a teaser on Day -2, or something like that<\/em><\/p>\n\n\n\n And sure, most of your readers may have bought most of your books, but only a fairly small fraction of your list will have bought everything. Even committed fans may have missed the launch of #5, or have lost the copy of #2 that they once had on their Kindle. And even if they have got everything, maybe a low-cost sale like this is the moment where they think, \u201cOh, what a great offer, I\u2019ve got to tell my reader-buddies about this.\u201d<\/p>\n\n\n\n In short, if you email your fans to say, \u201cHey, if you\u2019ve got any holes in your collection, this is the perfect time to fill them,\u201d that\u2019ll seem like a helpful, kind and generous offer. You\u2019re not annoying them, you\u2019re helping them.<\/p>\n\n\n\n Meanwhile, the support that Bookbub has given your books gets another kick from the further support that your readers give them.<\/p>\n\n\n\n Result: huge sales rank boost, long term visibility gains \u2013 and sales.<\/p>\n\n\n\n New sales, to new readers, at full price.<\/p>\n\n\n\n Why the hooting heck are you even reading this post?<\/strong><\/p>\n\n\n\n Your best strategy as an indie?\u00a0Learn more<\/a>\u00a0about Jericho Writers now.<\/p>\n\n\n\n Like right now. This minute.\u00a0Go<\/a>.<\/p>\n<\/blockquote>\n\n\n\n That all sounds good, right?<\/p>\n\n\n\n But you\u2019re an indie author, and I know how your mind works. Talk is all very well, but in the end it comes down to the figures.<\/p>\n\n\n\n So here are some figures.<\/p>\n\n\n\n I ran a Bookbub promo earlier this year, using essentially the Ultimate Bookbub Strategy described above. The full price for my books is $4.99. My email list at the time was then about 6,000 names, but a good chunk of those related to the UK, where I\u2019ve been traditionally published in the past. I\u2019d say my email list then wasn\u2019t huge \u2013 it\u2019s more than doubled since February \u2013 but it was<\/em> committed. My open rates and click rates were always excellent.<\/p>\n\n\n\n So.<\/p>\n\n\n\n That\u2019s the background. I ran a Bookbub promo, bringing my #1 series title down to free, on February 21, 2017. Here\u2019s what happened:<\/p>\n\n\n\n On the day of the promo<\/strong><\/p>\n\n\n\n My #1 title hits the #1 rank in the Amazon free charts in the US.<\/p>\n\n\n\n It does the same in the UK.<\/p>\n\n\n\n My other titles start to sell like crazy. I\u2019d earned out my $512 Bookbub fee by about midday EST on the day of the promo.<\/p>\n\n\n\n Subsequently<\/strong><\/p>\n\n\n\n I had a big kick in sales in February, which was solely because of my Ultimate Bookbub Strategy. I did no other promo activity at all. I didn\u2019t even tweet. March and April: the same thing. That was the tail end of the Bookbub effect. There\u2019s nothing else jigging those numbers around. No new ad campaign. No launch. And, to be clear, those were all paid<\/em> sales. I\u2019m not taking the free downloads into account.<\/p>\n\n\n\n And aside from my #1 series title, my books are exclusive to Amazon and so eligible for KU borrows as well. There was no huge effect in February itself (because Bookbub readers were digesting book #1 before turning to the rest of the series.)<\/p>\n\n\n\n But then came a huge surge in March. The effect was still significant in April. And even May was ahead of the \u201csteady state\u201d reader-flow in January.<\/p>\n\n\n\n Indeed, if we take January as my \u201csteady state\u201d month, then Bookbub probably delivered the equivalent of an additional<\/em> 8 new sales-months, and maybe 4-5 new KENP-months.<\/p>\n\n\n\n All that, from a one day free promo.<\/p>\n\n\n\n That cost $512.<\/p>\n\n\n\n In my experience, nothing at all delivers a better outcome than this \u2026 aside of course from launching a new book, which has the irritating disadvantage that you actually have to sit down to write the thing.<\/p>\n\n\n\n Final reflections<\/p>\n\n\n\n Posts like this one follow a conventional strategy.<\/p>\n\n\n\n And whilst posts like this one are<\/em> useful, and the strategies outlined do<\/em> really work, they also miss something.<\/p>\n\n\n\n The thing that they miss is still the one thing that really, really <\/em>matters. Think about it: why does our Ultimate Bookbub Strategy work?<\/p>\n\n\n\n Bookbub\u2019s giant email list pours gasoline over your sales, and your laser-targeted email-support tosses in a stick of gelignite, but plenty of authors use broadly similar tactics and don\u2019t always see the same results. In the end, the difference between a good Bookbub experience and a dazzling one is simple.<\/p>\n\n\n\n Whether readers love your book<\/em>.<\/p>\n\n\n\n That Bookbub free promo put a free sample of my work into the hands of 50,000 readers. Do those readers read beyond the first chapter? Do they read all the way to the end? Do they feel compelled to sign up to your email list? Do they feel compelled to go and buy other books in your series? Or maybe the entire series?<\/p>\n\n\n\n The ultimate success of a properly structured Bookbub promo has to do almost entirely with the actual quality of your actual book. And not just the quality of that very first book, but of the entire series.<\/p>\n\n\n\n In the end, you can market books as hard as you like. But if the product is duff, the product is duff. So the final moral of this post is the same as it should always be.<\/p>\n\n\n\n Write hard, and market easy.<\/em><\/p>\n\n\n\n It\u2019s more satisfying that way \u2013 more satisfying to you, the creative artist \u2013 but long run, it\u2019s more profitable too. The best of both worlds.<\/p>\n\n\n\n Happy writing<\/a>. Happy editing<\/a>. Happy publishing<\/a>.<\/p>\n\n\n\n But don\u2019t leave it there!<\/strong><\/p>\n\n\n\n We created our Jericho Writers club especially for writers like you. Members get access to our super-premium self-publishing course completely FREE. And our crazily popular writing course, completely FREE. And masses of other stuff as well. All free. You can find out more about what we offer<\/a> and what our club is all about. But remember: we\u2019re writers too, and we built this club for you. Learn more about the club<\/a>.<\/p>\n<\/blockquote>\n\n\n\n How to get chosen. How to structure your promotion. How to maximise sales across your series. And why servies like Bookbub are great for authors. You\u2019ve launched your book, you\u2019ve accrued some sales, you\u2019ve had some nice comments from readers and then \u2026 \u2026 Launch sales drop away. You may not have another book out<\/p>\n","protected":false},"author":2,"featured_media":462375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[27489],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-self-publishing","tag-self-publishing-problems"],"acf":[],"yoast_head":"\nOption #2- Paid Ads<\/strong><\/h3>\n\n\n\n
Option #3- Join Bookbub<\/strong><\/h3>\n\n\n\n
What Is Bookbub?<\/h2>\n\n\n\n
How Does Bookbub Make Money?<\/h2>\n\n\n\n
How Does Bookbub Make Money For Indie Authors?<\/h2>\n\n\n\n
How To Get Selected For A Bookbub Promotion<\/h2>\n\n\n\n
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How To Make Bookbub Work For You<\/h2>\n\n\n\n
The Naked Bookbub Strategy<\/h4>\n\n\n\n
The Enticing Bookbub Strategy<\/h4>\n\n\n\n
The Crafty Bookbub Strategy<\/h4>\n\n\n\n
<\/figure>\n\n\n\nThe Ultimate Bookbub Strategy<\/h2>\n\n\n\n
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The Ultimate Bookbub Strategy<\/h4>\n\n\n\n
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<\/strong>I\u2019m gonna guess that you\u2019re an indie author and you want to maximise your returns from your list. But did you know that Jericho Writers is a club for writers just like you<\/em>? And we have an entire, complete self-publishing course with tons of information in it for writers in your exact position? And that you can get free access to ALL our materials, just by taking out a simple, low-cost, cancel-any-time membership.<\/p>\n\n\n\nBookbub Series Promotion: A Case Study<\/h2>\n\n\n\n
How To Maximise Your Returns From Bookbub<\/h2>\n\n\n\n
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