{"id":126,"date":"2020-11-10T16:27:15","date_gmt":"2020-11-10T16:27:15","guid":{"rendered":"https:\/\/jerichowriters.com\/?p=126"},"modified":"2024-08-12T14:44:04","modified_gmt":"2024-08-12T13:44:04","slug":"how-to-write-an-elevator-pitch-for-your-novel","status":"publish","type":"post","link":"https:\/\/jerichowriters.com\/how-to-write-an-elevator-pitch-for-your-novel\/","title":{"rendered":"How To Write An Elevator Pitch For Your Novel"},"content":{"rendered":"\n<p>Writing is scary \u2013 but of all the scary things about it, perhaps the scariest is getting the concept right. The hard fact is: a lousy concept will kill your novel, no matter how good your actual writing is.<\/p>\n\n\n\n<p>And how can you isolate the concept? The thing which makes the difference between success or failure? The answer is via your elevator pitch \u2013 a very short summary of what makes your book so special.<\/p>\n\n\n\n<p>We\u2019ll get to some examples in just a second, but let\u2019s start by defining terms . . . and understanding just why your elevator pitch is such a massive deal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-write-a-great-book-pitch\">How To Write A Great Book Pitch:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Keep it to 20 words or less.<\/li>\n\n\n\n<li>Be original.<\/li>\n\n\n\n<li>Make it memorable \u2013 An astronaut seeking to survive. A woman who fakes her own murder. An ordinary boy \u2013 an orphan! \u2013 going to an extraordinary school.<\/li>\n\n\n\n<li>The result should make the listener say, \u201ctell me more!\u201d<\/li>\n<\/ol>\n\n\n\r\n<section class=\"promo-block  alignfull\" id=\"\">\r\n    <div class=\"content-container\">\r\n        <div class=\"promo-block-container\">\r\n                            <div class=\"promo-image-container\">\r\n                                            <a class=\"\" href=\"https:\/\/jerichowriters.com\/first-500-novel-competition\/\" target=\"_blank\">\r\n                                        <img decoding=\"async\" src=\"https:\/\/jerichowriters.com\/wp-content\/uploads\/2024\/08\/Jericho-Alternating-Blocks-918-x-600-px.png\" alt=\"\">\r\n                                                                <\/a>\r\n                                    <\/div>\r\n                        <div class=\"promo-text-container\">\r\n                <div class=\"promo-text-wrapper\">\r\n                    <h2>The First 500 Novel Competition is back for 2025!<\/h2>                    <div class=\"wysiwyg-container\"><p>Send us your first 500 words and be in with a chance to win incredible prizes and take part in our live final. <\/p>\n<p>Entry is \u00a310 or free for our Premium Members.<\/p>\n<\/div>                                            <div class=\"cta-container\">\r\n                            <a class=\"cta-btn has-background has-thriller-background-color\" href=\"https:\/\/jerichowriters.com\/first-500-novel-competition\/\" target=\"_blank\"><span>ENTER NOW<\/span><\/a>\r\n                        <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-Is-An-Elevator-Pitch-For-A-Novel\">What Is An Elevator Pitch For A Novel?<\/h2>\n\n\n\n<p>And why does it matter so damn much?<\/p>\n\n\n\n<p>An elevator pitch is the term given to any sales pitch that could, in theory, be delivered in the space of a short elevator ride.<\/p>\n\n\n\n<p>The idea is that you might find yourself in the elevator with Someone Important who can\u2019t, for those twenty or thirty seconds, escape or deflect your attentions \u2013 so you can use that time to deliver a sales pitch so utterly compelling that that Person of Importance is drawn in and wants to hear more.<\/p>\n\n\n\n<p>To be clear: this is a fantasy scenario.<\/p>\n\n\n\n<p>You are never likely to be called upon to pitch your book in this way. It\u2019s just not how any normal submission process happens.<\/p>\n\n\n\n<p>(Or, for that matter, how any normal elevator ride happens. I\u2019ve twice been in an elevator with the CEO of a major publisher. On both occasions, we chatted about the weather, or the shiny new canteen, or whatever people normally talk about in elevators.)<\/p>\n\n\n\n<p>But that notional elevator pitch still matters, because it\u2019s a neat conceptual way to understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The very heart of your book\u2019s Unique Selling Point \u2013 which in turn determines,<\/li>\n\n\n\n<li>How literary agents could pitch your book to a publisher<\/li>\n\n\n\n<li>How an acquiring editor could pitch that book internally<\/li>\n\n\n\n<li>How a sales team could pitch that book to retail buyers<\/li>\n\n\n\n<li>How a publicist could pitch that book to reviewers<\/li>\n\n\n\n<li>How you could describe the book \u2013 pithily but attractively \u2013 on social media<\/li>\n\n\n\n<li>How the book blurb could pitch that book to readers (online or physically)<\/li>\n<\/ul>\n\n\n\n<p>And&nbsp;no book succeeds unless it\u2019s pitchable in that way. In fact, you can define an elevator pitch like this:<\/p>\n\n\n\n<p>An elevator pitch for a novel is a very short summary of what makes the book:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Unique<\/li>\n\n\n\n<li>Striking<\/li>\n\n\n\n<li>Fresh, and<\/li>\n\n\n\n<li>Compelling<\/li>\n<\/ol>\n\n\n\n<p>If your book pitch doesn\u2019t tick those boxes, your book is unlikely to sell. An agent will think \u201ccan I pitch this to editors?\u201d and think, No, probably not. An acquiring editor will think, \u201ccan I pitch this book in house?\u201d and think, No, probably not. And so on down the chain.<\/p>\n\n\n\n<p>The book pitch is, in a way, the very heart of book marketing. It\u2019s the heart of your product. The heart of your brand.<\/p>\n\n\n\n<p>How short is very short? Well, there are no set rules, but I\u2019d suggest that fewer than 20 words is ideal. Fewer than 50 words is essential.<\/p>\n\n\n\n<p>If you like, you can think of the pitch as being something that would work and stand out amongst the hurly-burly of social media. If you had just 280 characters to talk about your book, what would you say? That\u2019s not a bad discipline to apply.<\/p>\n\n\n\n<p>Brevity is key, not because that theoretical elevator ride is short, but because you need to&nbsp;<em>isolate what is special<\/em>&nbsp;about your book. That means discarding nearly everything about the book \u2013 for example, the <a href=\"https:\/\/jerichowriters.com\/how-to-write-descriptions-and-create-a-sense-of-place\/\" target=\"_blank\" rel=\"noreferrer noopener\">settings<\/a>, the <a href=\"https:\/\/jerichowriters.com\/how-to-write-a-compelling-plot-twist-a-complete-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">plot twists<\/a>, the great <a href=\"https:\/\/jerichowriters.com\/12-character-archetypes-writers-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">characters<\/a>, the genius<a href=\"https:\/\/jerichowriters.com\/what-is-the-denouement-of-a-story\/\" target=\"_blank\" rel=\"noreferrer noopener\"> denouement<\/a>, and so on.<\/p>\n\n\n\n<p>Sure, you need to get to those things in time. If the Very Important Person in the elevator gets out on the same floor as you and says, \u201cSounds great, tell me more\u201d, then all those other things are going to matter too. A great elevator pitch is essential, yes, but it\u2019s never enough on its own.<\/p>\n\n\n\n<p>But still. The elevator pitch is very short. And it matters.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Example-Elevator-Pitches\">Example Elevator Pitches<\/h2>\n\n\n\n<p>How successful novels get that way . . .<\/p>\n\n\n\n<p>Here are some examples of elevator pitches. These are&nbsp;<em>our<\/em>&nbsp;versions of the pitch in each case \u2013 our attempt to isolate what makes these books special. So here goes:<\/p>\n\n\n\n<p><strong>Twilight<\/strong><em><br>A teen romance between an ordinary girl and a boy who is actually a vampire.<br><\/em>[15 words]<\/p>\n\n\n\n<p><strong>The Da Vinci Code<\/strong><em><br>A professor of symbology unlocks codes buried in ancient works of art as he hunts for the Holy Grail.<br><\/em>[19 words]<\/p>\n\n\n\n<p><strong>Gone Girl<\/strong><br><em>A woman (Amy) goes missing, and her husband is suspected of murder. But the sweet diary-writing Amy of the first half of the book is revealed to be a very different woman in the second half . . .<br><\/em>[36 words]<\/p>\n\n\n\n<p><strong>The Martian<\/strong><br><em>Astronaut, stranded on Mars, has to figure out how to survive.<\/em><br>[11 words]<\/p>\n\n\n\n<p><strong>Brokeback Mountain<\/strong><br><em>A love story between two male cowboys<\/em>.<br>[7 words]<\/p>\n\n\n\n<p><strong>Harry Potter series<\/strong><br><em>Orphan boy goes to school for wizards<\/em>.<br>[7 words]<\/p>\n\n\n\n<p><strong>Alex Rider series<\/strong><br><em>Young James Bond<\/em>.<br>[3 words]<\/p>\n\n\n\n<p>I hope it\u2019s obvious that these&nbsp;books all have great premises. We\u2019ll look at exactly what makes these ideas so great in a second . . . but first let\u2019s have some (made up) examples of elevator pitches for books that could never sell.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"833\" height=\"500\" src=\"https:\/\/jerichowriters.com\/wp-content\/uploads\/2023\/05\/writing-an-elevator-pitch-1.png\" alt=\"person-waiting-for-an-elevator-pitch\" class=\"wp-image-580793\" srcset=\"https:\/\/jerichowriters.com\/wp-content\/uploads\/2023\/05\/writing-an-elevator-pitch-1.png 833w, https:\/\/jerichowriters.com\/wp-content\/uploads\/2023\/05\/writing-an-elevator-pitch-1-300x180.png 300w, https:\/\/jerichowriters.com\/wp-content\/uploads\/2023\/05\/writing-an-elevator-pitch-1-768x461.png 768w, https:\/\/jerichowriters.com\/wp-content\/uploads\/2023\/05\/writing-an-elevator-pitch-1-640x384.png 640w, https:\/\/jerichowriters.com\/wp-content\/uploads\/2023\/05\/writing-an-elevator-pitch-1-600x360.png 600w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/figure>\n\n\n\n<p>So here are some really bad elevator pitches:<\/p>\n\n\n\n<p><strong>Eco-fantasy for 6-7s<\/strong><em><br>Three children go to a fantasy world where they must save the planet and learn about the importance of recycling and the dangers posed by electro-magnetic radiation.<\/em><\/p>\n\n\n\n<p><strong>Non-literary literary fiction<\/strong><em><br>A slightly mediocre book about two somewhat boring people in whose lives nothing seems to happen.<\/em><\/p>\n\n\n\n<p><strong>Paranormal romance (2018)<\/strong><br><em>A teen romance between an ordinary girl and a boy who is actually a vampire.<\/em><\/p>\n\n\n\n<p>We get books like these, as do literary agents. Anything lacking a grabbing, easily communicated pitch is already at a disadvantage . . . or to put that more bluntly: will simply never sell.<\/p>\n\n\n\n<p>And notice that the paranormal romance pitch in the list just above is exactly the same as the pitch we put together for Stephenie Meyer\u2019s hyper-successful&nbsp;<em>Twilight<\/em>. What makes this second pitch so terrible, and the first one so great?<\/p>\n\n\n\n<p>It\u2019s timing of course. Agents need something that will make editors sit up and say, \u201cHey, tell me more.\u201d When&nbsp;<em>Twilight<\/em>&nbsp;first came out, that pitch was electric. Now? It\u2019s so tired, it needs to sleep.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Need more help?<\/strong>&nbsp;<em>If you want more help on anything in this post, then do check out our How To Write course that has a crazy-good 1 hour video on these exact topics.<a href=\"https:\/\/jerichowriters.com\/join-us\/video-courses-for-members\/#howtowrite\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;The course itself&nbsp;<\/a>is quite pricey, so we generally recommend taking out a cheap monthly membership which gives you access to EVERYTHING we offer in terms of video courses, masterclasses, etc \u2013 and at an easily affordable, cancel-any-time price.&nbsp;<\/em><a href=\"https:\/\/jerichowriters.com\/join-us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Find out loads more here<\/em>.<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"How-To-Write-Your-Elevator-Pitch\">How To Write Your Elevator Pitch<\/h2>\n\n\n\n<p>OK. So you know why an elevator pitch matters so much \u2013 because it\u2019s THE key sales element in the chains that runs from:<\/p>\n\n\n\n<p><strong>You&nbsp;\u21d2 Agent \u21d2 Acquiring editor \u21d2 Publisher<\/strong><\/p>\n\n\n\n<p><strong>Publisher\u2019s sales team \u21d2 Retail buyer \u21d2 Reader<\/strong><br><strong>Publisher\u2019s publicity &amp; marketing team \u21d2 Reviewers \u21d2 Reader<\/strong><\/p>\n\n\n\n<p>You know what you want to achieve: a pitch that is Short, Unique, Striking, Fresh, and Compelling.<\/p>\n\n\n\n<p>So how do you actually achieve that?<\/p>\n\n\n\n<p>The most important thing to understand is that you throw out almost everything in your novel. Take that Harry Potter elevator pitch: \u201cOrphan boy goes to school for wizards.\u201d<\/p>\n\n\n\n<p>That doesn\u2019t say:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anything about Voldemort<\/li>\n\n\n\n<li>Anything about Harry\u2019s parents<\/li>\n\n\n\n<li>Anything about his muggle uncle &amp; aunt<\/li>\n\n\n\n<li>Anything about Hermione &amp; Ron<\/li>\n\n\n\n<li>Anything about his summons to the school<\/li>\n\n\n\n<li>Anything about the specific storylines once Harry is at Hogwarts<\/li>\n<\/ul>\n\n\n\n<p>And that\u2019s not just OK. It\u2019s&nbsp;good. That\u2019s the whole point of the exercise. You are not seeking to explain your book in the elevator pitch. The only answer you are seeking to elicit is, \u201cHey, that sounds interesting. Tell me more.\u201d<\/p>\n\n\n\n<p>When you get the \u201ctell me more\u201d type response from anyone (the agent, the acquiring editor, etc), you know you\u2019re golden. That\u2019s the point at which you can start to explain the broader context and story of your book, confident in the knowledge that you already have a good hold on your listener\u2019s attention and interest.<\/p>\n\n\n\n<p>Great pitches combine a tiny bit of WHAT the book is (eg: in&nbsp;<em>Twilight<\/em>\u2018s case, that\u2019s a teen romance), with a sense of WHY the book will be great to read (eg: \u201cooh, a girl and a werewolf: that sounds dark and sexy . . . and scary . . . and sexy . . .\u201d)<\/p>\n\n\n\n<p>So the way to write your elevator pitch is to ignore everything about your book . . . except the aspect that will most make your reader say, \u201ctell me more.\u201d<\/p>\n\n\n\n<p>There\u2019s no one approach you have to take. So the&nbsp;<em>Harry Potter<\/em>&nbsp;elevator pitch worked with a&nbsp;<em>setting<\/em>&nbsp;(that school for wizards.<\/p>\n\n\n\n<p>The&nbsp;<em>Gone Girl<\/em>&nbsp;one relied on its twist. (Real Amy is different from diary-Amy!)<\/p>\n\n\n\n<p><em>The Martian<\/em>&nbsp;one relied on a setup \/ premise. (Astronaut stranded on Mars: how does he survive?)<\/p>\n\n\n\n<p>And so on.<\/p>\n\n\n\n<p>Remove everything from your book description&nbsp;<em>except<\/em>&nbsp;the part that most interests the reader.<\/p>\n\n\n\n<p>And keep your pitch intensely short. Under 20 words is good. Under 10 words is excellent. Anything over 50 words? That\u2019s not an elevator pitch; that\u2019s a snoozefest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Is-Your-Elevator-Pitch-Any-Damn-Good\">Is Your Elevator Pitch Any Damn Good?<\/h2>\n\n\n\n<p>And what you should do if it\u2019s not.<\/p>\n\n\n\n<p>So write your elevator pitch. And that means:<\/p>\n\n\n\n<p><strong>Actually do it!<\/strong><\/p>\n\n\n\n<p>Or, in fact, it means:<\/p>\n\n\n\n<p><strong>Actually do it right now this minute,<\/strong><br><em>or I\u2019m going to get a mite tetchy.<\/em><\/p>\n\n\n\n<p>Reading a blog post about elevator pitches is a genius idea if it impels action: if you actually start to write and examine your own elevator pitch.<\/p>\n\n\n\n<p>Reading the same blog post if you don\u2019t actually DO anything as a result doesn\u2019t count as research. It\u2019s procrastination.<\/p>\n\n\n\n<p>OK, so you have written \/ are currently sketching your elevator pitch.<\/p>\n\n\n\n<p>So is it any good? Do you have a saleable novel in front of you? Or an unsaleable clunker?<\/p>\n\n\n\n<p>Well, once you have a draft of your elevator pitch, you simply need to ask yourself, is it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Very short<\/strong>&nbsp;(&lt;20 words, for preference)?<\/li>\n\n\n\n<li><strong>Unique<\/strong>&nbsp;\u2013 does it feel original? Does it feel distinct from all the other books out there at the moment?<\/li>\n\n\n\n<li><strong>Striking<\/strong>&nbsp;\u2013 is there an edge? Do you feel a glimmer of steel somewhere? (An astonaut seeking to survive. A wife who fakes her own murder. An ordinary boy \u2013 an orphan! \u2013 going to an extraordinary school.)<\/li>\n\n\n\n<li><strong>Fresh<\/strong>&nbsp;\u2013 does your idea feel timely? Does it feel like part of the next iteration of what\u2019s happening in your genre \/ fiction in general?<\/li>\n\n\n\n<li><strong>Compelling<\/strong>&nbsp;\u2013 does it make any listener say, \u201cHey, that\u2019s great, tell me more.\u201d?<\/li>\n<\/ul>\n\n\n\n<p>If your pitch checks those boxes then, my friend, you have a winner. Sure, you still have a lot of work to do in actually writing the novel that lives up to the pitch \u2013 but yo\u2019re on the right track.<\/p>\n\n\n\n<p>Congratulations.<\/p>\n\n\n\n<p>And if not \u2013 if you have an uneasy sense that you haven\u2019t yet nailed this issue \u2013 then&nbsp;<em>you have to nail it<\/em>. Don\u2019t con yourself into doing more work on that awkward Chapter 27. Or finessing the character of Bazhran the Bad any further.<\/p>\n\n\n\n<p>You&nbsp;<em>have to<\/em>&nbsp;write a novel whose pitch gets a reader to that crucial, \u201cTell me more\u201d point.<\/p>\n\n\n\n<p>Oh, and if you aren\u2019t sure whether your pitch has nailed it or not, then \u2013 trust me \u2013 your pitch hasn\u2019t nailed it.<\/p>\n\n\n\n<p>We\u2019ve got some great suggestions for<a href=\"https:\/\/jerichowriters.com\/ideas-for-writing-a-book-and-how-to-develop-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;how to develop and improve your core ideas right here<\/a>. And if you want help writing your cover letter and synopsis, why not try our<a href=\"https:\/\/jerichowriters.com\/our-services\/jericho-editors-room\/agent-submission-pack-review\/\" target=\"_blank\" rel=\"noreferrer noopener\"> agent submission pack review<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Writing is scary \u2013 but of all the scary things about it, perhaps the scariest is getting the concept right. The hard fact is: a lousy concept will kill your novel, no matter how good your actual writing is. And how can you isolate the concept? The thing which makes the difference between success or<\/p>\n","protected":false},"author":2,"featured_media":462321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[29047],"class_list":["post-126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishing-industry","tag-unwcpop1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jericho Writers<\/title>\n<meta name=\"description\" content=\"A strong elevator pitch for your novel is vital to finding a literary agent - or hooking a reader. We tell you exactly what to do. 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