How to write a great book description

Amazon is amazing – and scary

It’s amazing, because it can bring millions of potential customers to your page. And it’s scary because those customers are only ever one click away from choosing a rival title.

That means you have to snag that reader fast. So what do you write? How do you structure your blurb? How do you format it? What 2 models have been endlessly tested and proven to work?

They’re all great questions. This video has the answers . . .