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How to find a literary agent for non-fiction

header 166 literary agents non fiction

How to find a literary agent for non-fiction



Here’s how to find non-fiction literary agents, what kinds of non-fiction they’re looking for, and how to give them what they want.


What are non-fiction agents looking for?



All agents are looking for the same thing: saleable manuscripts that might make money. Whilst specialist or academic non-fiction isn’t on the cards (you’ll need a book proposal to pitch to publishers, in this instance), non-fiction literary agents are looking for:

  • Anything celebrity-led, and written by or endorsed by that celebrity;
  • A strong and compelling personal memoir;
  • A funny, moving, exotic tale of travel;
  • A popular science tome;
  • A narrative-led history;
  • A biography, if the subject in question is genuinely famous;
  • A major new diet and motivational work;
  • A strong, quirky one-off.

What no one’s looking for is niche.

Guidebooks in minor subject areas, books of local history, biographies of little-known subjects, aren’t sought after. These books may well sell to the right publishers, though mightn’t sell for enough money to make it worth an agent’s while to get involved. In such cases, it’s fine to approach publishers direct.

The secret to getting an agent



Free submission pack template


Where can you find non-fiction literary agents?



Very few agents specialise in non-fiction. Most literary agents handle fiction and non-fiction, literary and commercial work.

Some specialist non-fiction agents do exist, but you’re better off seeking a good all-purpose agent for your work. I’ve sold four non-fiction books myself, it didn’t occur to me to switch to a ‘specialist’ agent, and I’m quite certain that I wouldn’t have achieved a better outcome if I had done. What matters is the quality of the agent, not whether they specialise in a certain area.

There are however exceptions to this general rule, namely:

  • If you are writing a cookbook, health, diet or how to book, you may well want an agent who specialises in this niche. You may need a prolific presence first. It’s not an easy area to crack.
  • If you want a ghost-writer to tell your story for you, you probably want an agent who has worked in this way with previous clients, but be realistic. Very few personal stories are interesting and commercial enough to justify the cost of ghost-writing so in general, if you want a story written, you’ll need to write it yourself (or ask us to help.)

If you need more details, use agents’ websites to narrow down who’s interested in what, and do look at this guide on how to find a literary agent.


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How can you give literary agents what they want?



First, you need to decide what you are going to present to agents.

With fiction, you always need to write the whole book. With non-fiction, you can often get away with offering agents a book proposal – that is, an outline version of the book you intend to write.

If your book is strongly story-led (true of most memoir, for example), you’d be advised to write the whole thing before seeking agents.

If your story is more subject-led, it’s usually fine to work off the back of a proposal.

Second, you need to deliver a wonderful, saleable manuscript. That means:

  • Strong, popular, entertaining writing (even if your subject is an extremely interesting one, people won’t want to read what you have to say about it if you write badly, so don’t).
  • Write for the market. It’s obvious, but most non-fiction manuscripts aren’t written for the market. If you’re not sure what your market is, go to a bookstore and get the answer.

Third, if you get knocked back by literary agents (non-fiction or generalist) – or if you want to give yourself the best possible chance before you approach them – then go and get professional advice.

We’ve helped propel non-fiction books into print. Authors brought us ideas, talent, work ethic. We brought knowledge of the market, contacts, and expertise in writing.

Put those things together, and you can have a powerful combination with eventual success. That’s how to find a literary agent for non-fiction.

Best of luck.

More on UK Literary Agents

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Free submission pack template


feature 39 non fiction creative writing

What is creative writing in non-fiction?

header 39 non fiction creative writing

What is creative writing in non-fiction?



‘Creative non-fiction’ is one of the trickiest terms in writing. Non-fiction means being factual. Creative means using imagination. Isn’t that a conflict?



At one end, you have textbooks, how-to books, academic and professional work of every sort. In areas like this, factual expertise and clarity matters hugely. Imaginative writing and creative insight may actually get in the way.

At the other end of the non-fiction writing game, you have some genuinely creative areas. Travel writing is one. Memoir and biography can be another. Factual reconstruction of particular historical episodes another. If you want to read a non-fiction book that reads exactly like a novel, then try Truman Capote’s In Cold Blood. It’s completely true. But it reads like a novel. Capote, in fact, called it a non-fiction novel. It’s famous partly because of its genre-bending format.

You can also find historians writing quite creatively (try Simon Schama’s Rough Crossings). And some of our own clients have used our help to achieve bestselling success in the memoir category, if you look for John Fenton’s Please Don’t Make Me Go, or Barbara Tate’s amazing West End Girls. Both these books had the freshness and creativity of novels.

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Make the hardest part of writing easier


If you’re keen to write creative non-fiction, then you need to acquire a novelist’s skills but deploy them to your own factual ends. You can get a real quick survey of the core novelist’s tools on this blog. You can get a more in-depth guide to those skills by browsing our full set of writing resources. Either way, the core of creative writing in non-fiction is to create immediacy, to get close to character and to the drama of the unfolding moment.

Using web-based resources is a good first step on the path to writing successful non-fiction, but it’s only a first step. Other bits of advice would be:

  • Read a lot. You won’t succeed in non-fiction unless you know the market you’re trying to write for.
  • Take a course. It’s one thing learning from books. It’s quite another getting personal feedback from a top tutor as you start to develop your skills. Courses these days can be quite cheap and can be done from home, so it’s not the hassle that it once used to be. We offer some brilliant courses, so check them out here. Depending on exactly what you’re writing, you may even find that a ‘how to write a novel’ course will be the right one for your particular project – but if in doubt, just ask.
  • Start writing and get help. Finally – crucially – the only way you’ll learn how to write better is to start writing. Just get stuck in. You’ll learn masses simply by plunging in. Then, once you’ve got a good chunk of the manuscript written, you can get expert feedback on what you’ve done – what works, what doesn’t work, what you need to do to fix it. Using that support wisely can make all the difference between a book that publishers love, and one that just accumulates rejection letters.

And whatever your project, good luck!

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